2. Why do IA? It is impossible to not do Information Architecture, so you are better off doing it intentionally.

3. Primary Responsibilities »Build bridge between strategy and delivery –Design information hierarchy and flow, including defining navigation structure, labeling, and searching systems –Identify and organize content –Plan and execute usability testing

4. Key Deliverables »Information maps »Low fidelity prototypes (Lo-fis) »User scenarios/user flow diagrams »Usability testing plan

5. Case study: Sierra Club website re-design

6. Scope of Project »Strategic electronic communications plan »Information architecture »3 graphic design treatments »Working HTML pages - 15 templates »Web style guide

12. Strategy Process »Interviews with key Sierra Club staff »E-mail survey of general membership –Special focus on student members »Formal audience segmentation »User Experience Matrix

13. Strategy Process

14. Strategic Recommendations »Fundamentals –Develop logical & comprehensive information hierarchy –Create a more consistent navigation scheme

15. Strategic Recommendations »Content prioritization –Highlight more current/dynamic info –Highlight past Sierra Club successes –Localize content

16. Strategic Recommendations »Look & feel –Use imagery that incites emotion –Develop a more contemporary, active look & feel –Orient look & feel more toward people

17. Information Map

21. Lo-fis

26. Graphic Design Treatments

33. What Is Usability Testing? »At points in the development process, we stop and test our progress with users. We either ask them to figure out what it is or try to use it to do a typical task.

34. Who, What, When, Where, Why »Early and often!

35. Usability Testing Test 1: Information map and user flows »Basic processes/tasks »Labeling »Information structure/hierarchy

36. Usability Testing

38. Test 2: Low fidelity prototypes (LoFis) and design treatments »Site flow and navigation »Key tasks »Graphic design comparison

39. Usability Testing

41. Complete working site or section prototype »Tweak minor problems when possible »Develop “Help” or “FAQ” topics »Note issues for next release

42. Top 5 Usability Pet Peeves

43. 1. Unclear labeling

48. 2. Non-intuitive or inconsistent navigation

54. 3. Lack of context

57. 4. Getting as far away from your customer as possible

60. 5. Ten pounds of shit in a five-pound bag