1. t AMENITY DIVERSIFICATION THROUGH CULTURAL TOURISM

3. Create Unique Experiences Tourists are looking for something special to add to their itinerary. Every tribe is unique but it’s up to us to tell our story.

4. Opportunities Arts & Crafts Dining Shows/Performances Events Tours

5. Deliver the experience They want to taste the food They want to see how the arts and crafts are made They want to stay in traditional dwellings They want to hear the stories and songs

6. What will this take? Data collection A well thought out plan Buy-in. (Tribal Council and EM teams) Willingness to take a chance Orchestrating a team to execute the plan

7. Seek out partnerships

8. State Department of Tourism Convention & Visitor’s Bureau (CVB) Chamber of Commerce Other tribes Schools

9. Benefits Revenue Create new partnerships Have a voice in the discussion about your tribe Thought leadership

10. Scale Start small Use existing resources Test and tweak Develop bigger initiatives Integrate other tourism destinations or experiences

11. In Focus Wisconsin Dells The Waterpark Capital of the World Direct visitor spending in Wisconsin Dells grew to $963.5 million in 2013, while the total impact of tourism, which factors in direct, indirect and induced spending, came in at $1.32 billion.

13. Ho-Chunk Gaming Wisconsin Dells

14. Thank you Ernie Stevens III NATOW Executive Director Collin Price Entreprenative Media CEO