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Making organizational knowledge more Accessible, Quality, & Currency
Managing Knowledge Making organizational knowledge more Accessible, Quality, & Currency
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Canadian Tire Five interrelated companies
57,000 employees 1,200 stores Independently owned and operated Spread across Canada Need efficient and effective ways to communicate with workforce and dealers
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Dealer portal & employee information intranet Dealer portal
Central source for Merchandise setup info Alerts Best practices Products ordering Problem solution Save money by reducing daily and weekly mailings Easy access info for dealers
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Reduce the time required to find info
Employee intranet TIREnet Catalogued more than 30,000 documents Search technology Easier to keep document current Reduce the time required to find info
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11. 1 The knowledge management landscape 11
11.1 The knowledge management landscape 11.2 Enterprise-wide knowledge management systems 11.3 Knowledge work systems 11.4 Intelligent techniques
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The knowledge management landscape
Communicating & sharing knowledge Knowledge management Collaboration Production & distribution Information Knowledge Companies’ value depend on its ability to create and manage knowledge
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Important dimensions of knowledge
Data Events or transactions captured Information Organized data into categories of understanding Monthly, regional, store-based reports
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Knowledge Discover patterns, rules, and contexts where the knowledge works Wisdom Collective and individual experience of applying knowledge Where, When, How
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Tacit knowledge Explicit knowledge Knowledge is
Knowledge resides in the mind of employees Explicit knowledge Knowledge has been documented s Voice mails Graphics Knowledge is Situational & contextual
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Organizational learning and Knowledge management
The ability to reflect and adjust from learning Create new business process Change of patterns of management decision
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The knowledge management value chain
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Knowledge acquisition
Corporate repositories Documents, reports, presentations, best practices Unstructured documents Online expert networks Enable employee to find “experts” Knowledge work stations Discovering patterns in corporate data
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Knowledge storage System for employees to retrieve and use knowledge
Encourage the development of corporate-wide schemas for indexing documents Reward employees for taking time to update and store documents properly
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Knowledge Dissemination
Portal Instant message Wikis Social networks Search engines Collaboration technologies
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Knowledge application
Build knowledge into Decision makings systems Decision support systems Business processes Enterprise systems ERP SCM CRM
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Building organizational and management capital:
Collaboration, community of practice, & office environments Communities of Practice Professionals and employees Similar work-related activities and interests Reduce the learning curve for new employees Spawning ground for new ideas
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Types of knowledge management systems
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11. 1 The knowledge management landscape 11
11.1 The knowledge management landscape 11.2 Enterprise-wide knowledge management systems 11.3 Knowledge work systems 11.4 Intelligent techniques
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Three kinds of knowledge
Structured text documents Reports, presentations Semi-structured s, digital pictures, graphs Tacit knowledge Reside in the heads of employees
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Enterprise content management systems
Capabilities for knowledge Capture Storage Retrieval Distribution Preservation Enable users to access external sources of info Create a portal for easy access
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Fig 11-3, An Enterprise Content Management System
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Leading vendors Open Text Corporation EMC (Documentum) IBM Oracle
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Taxonomy Classification scheme
Organize information into meaningful categories
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Knowledge network systems
Expertise location and management systems Online directory of corporate experts Best practices knowledge base FAQ repository
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Collaboration tools and Learning management systems
Web technology to foster collaboration and information exchanges Portal s Chat, instant message Blog, wikis
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Learning management systems
Social bookmarking Users save their bookmarks Tag bookmarks Tags can be shared or searched Delicious, Digg Learning management systems Track and manage employee’s learning Whirlpool corporation Training program for 3,500 salepeople
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11. 1 The knowledge management landscape 11
11.1 The knowledge management landscape 11.2 Enterprise-wide knowledge management systems 11.3 Knowledge work systems 11.4 Intelligent techniques
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Specialized systems for knowledge worker to create new knowledge
Knowledge workers Researchers Designers Architects Scientists Engineers
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Requirements of knowledge work systems
Substantial computing power for graphics, complex calculations Powerful graphics and analytical tools Communications and document management Access to external databases User-friendly interfaces Optimized for tasks to be performed (design engineering, financial analysis)
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Examples of knowledge work systems
Computer-aided design (CAD) Traditional A Mold A Prototype CAD Designs can be easily tested and changed Virtual reality systems Boeing CO. 787 Dreamliner mechanics’ training
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Virtual reality for the web
Augmented reality Enhance a direct or indirect view of a physical real-world environment Virtual reality for the web Virtual reality modeling language DuPont Chemical VRML for a virtual walkthrough of a plant
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11. 1 The knowledge management landscape 11
11.1 The knowledge management landscape 11.2 Enterprise-wide knowledge management systems 11.3 Knowledge work systems 11.4 Intelligent techniques
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Tools to capture individual and collective knowledge
Capture tacit knowledge Expert systems Case-based reasoning Fuzzy logic Discovering knowledge Neural networks Data mining
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Generating solutions to problems Automate routine tasks
Genetic algorithm Automate routine tasks Intelligent agent
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Artificial intelligence (AI)
To emulate human behavior Watson Won Jeopardy
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Capturing knowledge: expert systems
Specific and limited domain of human expertise Compare to human experts, ES lack the breadth of knowledge the understanding of fundamental principles Diagnosis a m/c Grant credit of a loan
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Rules in an Expert system
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Knowledge base Inference engine 200 to many thousands of rules
Forward chaining Begin with the info entered by the users Search the rule base Arrive a solution Backward chaining Start with a hypothesis Asking the user questions Until hypothesis is confirmed or disproved
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Examples of successful expert systems
Con-Way transportation Automate and optimized planning of overnight shipping route 50,000 shipments of heavy freight each night across 25 states Dispatcher tweak the routing plan provide by the expert system
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Organizational intelligence: case-based reasoning
Cases Descriptions of past experiences of human specialists Systems Search the stored cases Find the closest fit and applied the solution EX: diagnostic systems in medicine
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Fuzzy logic systems Human tend to categorize things imprecisely
Each categories represent a range of values Use rules for making decisions that may have many shades of meaning
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Applications Sendai subway system Auto focus of cameras
Use fuzzy logic control to accelerate so smoothly that standing passengers need not hold on. Auto focus of cameras
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Neural network Solving complex, poorly understood problems
Large amount of data have been collected Parallel the processing patterns of the biological or human brain Learn the correct solution by examples
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Applications Screening patients for disease Visa international
Detect credit card fraud
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Genetic algorithm Finding the optimal solution for a specific problem
Dynamic and complex Involve hundreds or thousands of variables or formulas Large number of possible solutions exists Inspired by evolutionary biology Inheritance, mutation, selection, crossover (recombination)
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Examples GE Jet Turbine Aircraft Engine i2 technology
Each design change requires changes in up to 100 variables i2 technology Supply chain management software Optimize production-scheduling models Customer orders Material Manufacturing capability Delivery dates …
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Hybrid AI systems Intelligent agent Neurofuzzy washing machines
Software programs that work in the background Without human intervention To carry out specific, repetitive, and predictable tasks
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INTELLIGENT AGENTS IN P&G’S SUPPLY CHAIN NETWORK
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