1. VoD Ads

2. Video on Demand (VoD) File format: MP4 Dimensions: 832px x 468px Aspect ratio: 16x9 Bitrate: 1.5Mbps Codec: H.264 Video Length: Max of 30 seconds - unless agreed otherwise. Please note a premium will be charged for longer length creatives Clock slates should be removed All files need to be supplied with clock number for clearance through Clearcast (see next slide for more information). Click URL: to be supplied by advertiser/agency Tracking: all clicks and impressions are recorded by Channel 5, additional third-party tracking can be supplied by advertiser/agency, depending on the provider. The agency/advertiser are responsible for notifying Channel 5 Ad Ops team of any tracking issues within 24 hours of campaign live date. Due to the variety of fourth tracking providers, please check with us whether we can support the provider. To avoid unnecessary delays delivery of ads should be delivered via Adtsream or IMD (preferred). Please note, if your campaign is running on Virgin Media, Sky and/or YouView further creative and delivery instructions can be found here: http://about.channel5.com/digital-media/advertise-on-our-websites http://about.channel5.com/digital-media/advertise-on-our-websites Creative is required to spec five working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising. Email all VoD creative to: OnlineTrafficking@Channel5.com Ad Operations Contacts: Aimee Goldsmith Aimee. Goldsmith@Channel5.com 0208 612 7541 Kirsty Roos Kirsty.Roos@Channel5.com 0208 612 7546 Lee Martin Lee.Martin@Channel5.com 0208 612 7544 IMD tv@imdplc.com 0207 468 6850 Adstream tvuk@adstream.com 0207 539 8400

3. What is a clock number? A clock number is given to a commercial to identify a particular version and it is unique to a particular product. The clock number is made up of 15 characters. For example: AMV/BTBB001/030 AMV – this represents either the creative agency or the production house BT – in this example the product is British Telecom BB – the product is broadband 001 – is the version number of the broadband commercial 030 – represents the time length of the commercial, in this example 30 seconds The clock number is given to the commercial by the production house or creative agency that produces the commercial. They are responsible for sending the final version of the commercial to Clearcast for approval. A digital buyer would contact the production house for the latest clock number(s) for the commercial. Please note the VoD creative needs to match the clock number exactly, a linear clock number cannot be used for a VoD commercial if it is not identical. Clearcast www.Clearcast.co.uk 0207 339 4700 Creative is required five working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.

4. IMD is the preferred creative delivery solution for Demand 5. Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found under Channel 5 Sales VOD within the IMD system. If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select ‘Demand 5 on Virgin Media Platform’. Please see screenshot below: Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations to deliver to please contact the booking agency for clarification. If you require further clarification please contact the Channel 5 team and we will endeavour to assist you in any way we can. IMD Delivery (recommended) Aimee Goldsmith Aimee. Goldsmith@Channel5.com 0208 612 7541 Kirsty Roos Kirsty.Roos@Channel5.com 0208 612 7546 Lee Martin Lee.Martin@Channel5.com 0208 612 7544

5. Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found under IPTV/VOD within the Adstream order system If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select ‘Virgin Media TV VOD’. Please see screenshots below: Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations to deliver to please contact the booking agency for clarification. If you require further clarification please contact the Channel 5 team and we will endeavour to help in any way we can. Adstream Delivery Aimee Goldsmith Aimee. Goldsmith@Channel5.com 0208 612 7541 Kirsty Roos Kirsty.Roos@Channel5.com 0208 612 7546 Lee Martin Lee.Martin@Channel5.com 0208 612 7544

6. Contact us Sales: Display and Video on Demand Ad Operations: Creative and Trafficking Email all VoD and display creative to: OnlineTrafficking@channel5.comOnlineTrafficking@channel5.com Aimee GoldsmithLee MartinAisha Sayid Ad Operations ManagerTraffic and Analytics ExecutiveTraffic and Analytics Assistant T: 0208 612 7541T: 0208 612 7544T: 0208 612 7546 E: Aimee.Goldsmith@Channel5.comAimee.Goldsmith@E: Lee.Martin@Channel5.com@Channel5.comE: Aisha.Sayid@Channel5.com@Channel5.com Gareth Vaughn JonesEmily YoungPatrick Kelly Head of Digital SalesDigital Sales Manager T: 0208 612 7021T: 0208 612 7547T: 0208 612 7503 E: Gareth.Vaughn.Jones@Channel5.com Gareth.Vaughn.Jones@ E: Emily.Young@Channel5.comEmily.Young@Channel5.comE: Patrick.Kelly@Channel5.com@Channel5.com