1. How to Discover the Faces Behind Your Clicks Janet Park President Marketing Frontiers Richard Rabins Co-Chairman Alpha Software

2. Database Marketing Techniques It’s Not Just about How Many... www.alphasoftware.com www.marketingfrontiers.com

3. Database Marketing Techniques... It’s About WHO www.alphasoftware.com www.marketingfrontiers.com

4. Database Marketing Techniques... It’s About WHO www.alphasoftware.com www.marketingfrontiers.com You Betcha!

5. How to Discover Who IP AddressCompany Business Demographics www.alphasoftware.com www.marketingfrontiers.com

6. How to Discover Who IP Address 146.127.226.4 www.alphasoftware.com www.marketingfrontiers.com

7. How to Discover Who IP Address 146.127.226.4 Lehman Bros www.alphasoftware.com www.marketingfrontiers.com

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9. How to Discover Who IP Address 66.235.132.91 www.alphasoftware.com www.marketingfrontiers.com

10. How to Discover Who IP Address 66.235.132.91 Omniture.com www.alphasoftware.com www.marketingfrontiers.com

11. How to Discover Who www.alphasoftware.com www.marketingfrontiers.com Omniture Inc. 550 Timpanogos Circle Orem, UT 84097-6215 Tel: (801) 722-7000 Fax: (801) 722-7001 Omniture.com Nasdaq: OMTR Description: Provider of online business optimization software. Joshua James, CEO Total Employees: 500 Total Revenue: $79,700,000 Website: 35K/uniques/mo

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13. Other Links to Who www.alphasoftware.com www.marketingfrontiers.com Email Address Snail Mail Name & Address Telephone Numbers Cookies linked to Offline Records

14. How to Discover Consumers www.alphasoftware.com www.marketingfrontiers.com Tel: (212) 555-1234 John A. Sample 123 Main Street Anytown, US 12345 Age: 45-54 Est. Inc: $101k-$200k Type: Single Family Home Val: $300k-$400k Years Res: 11-15 years Mort. Age: 2-5 years

15. How to Discover Consumers www.alphasoftware.com www.marketingfrontiers.com Tel: (212) 555-1234 Internet User Cat Owner Environmental Donor

16. How to Discover Consumers www.alphasoftware.com www.marketingfrontiers.com Apparel Books & Music Car Buff Children’s Items Buyer Computer Computer Software Crafts/Sewing Do-It-Yourself Electronics Entertainment/Travel Finance/Investing Golf Gourmet/Food & Wine Health/Fitness High Ticket Merchandise Housekeeping/Kitchen Magazines Mail Order Indicator Outdoor/Gardening Outdoor/Recreational Pet Owner Photography Sports Cards/Collect Stamps/ Coins Sweepstakes/Gambling

17. How Alpha Software Bridges the Digital Data Divide! www.alphasoftware.com www.marketingfrontiers.com

18. Alpha Software Background www.alphasoftware.com www.marketingfrontiers.com Founded 1982, Burlington, MA Developers of Database Application Software Pioneers in Rapid Application Development 10 million+ users worldwide Alpha Five software for Rapid Application Development for desktop and AJAX Web Applications Custom Application Development using Alpha Five

19. Alpha’s Marketing Strategy www.alphasoftware.com www.marketingfrontiers.com 1980’s Direct Mail – 20 million pieces /yr 1990’s - Database Marketing 2000 to Present – Online Lead Generation Email SEO Pay Per Click/Advertising PR/blog/viral

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21. Alpha’s Conversion Goals www.alphasoftware.com www.marketingfrontiers.com Download 30-dayTrial Purchase Software License Contract for Custom Development

22. Alpha’s Marketing Data Integration www.alphasoftware.com www.marketingfrontiers.com RoboRep Web Data Drip email Micro sites Customer Trials Online Data Offline Data

23. RoboRep Discovers WHO RoboRep gets data at 2 am daily. Millions of Trans- Actions in 10 minutes.

32. What’s Next for Alpha’s WA? www.alphasoftware.com www.marketingfrontiers.com Integration with salesforce.com Ongoing Data Quality Program

33. It’s Time to Talk Dirty (Data) www.alphasoftware.com www.marketingfrontiers.com Benefits of Clean Data: Identify duplicates Find “bounced” email subscribers Locate stores near customers Assign sales territories Append Demographics etc.

34. 3 Wishes for Marketing Analytics www.alphasoftware.com www.marketingfrontiers.com 1.Visitor level data 2.Data files, not reports 3.Cross Channel Data Bonus Wish...

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36. How to Discover the Faces Behind Your Clicks Janet Park President Marketing Frontiers Richard Rabins Co-Chairman Alpha Software Thank You!