1. Business Case Presentation Template

2. Business Case Presentation Components Why are we considering this proposal? – Strategic alignment – Opportunity summary Problem; market analysis Value proposition Solution overview Competitive overview; product positioning Go to market strategy overview High-level financial analysis Team Ask 2 See the NOTES view in PPT for additional information

3. Summary Slide 1 Why are we here? Market analysis Differentiation Financial analysis 3

4. Summary Slide 2 Solution overview Competitive analysis Team Ask 4

5. Align with corporate strategy and goals 5

6. Market Opportunity 6 Overweight U.S. Adults = 156M …who own a Smartphone = 32M Wally’s members 3.7M..with Smartphone = 751K

7. Customer Problem and Value Proposition 7

8. Solution Overview 8 Main features Competitive differentiation

9. Competitive Analysis 9 Alternatives Share of Wallet Category Product Any other way to solve the problem, including “do nothing” Other solutions competing for the money that could be spent on your solution Similar solutions, can be delivered in alternate ways Closest substitutes as perceived by your target customers Indirect Direct

10. Go to Market Strategy 10 Sales Channels Marketing Communications

11. Financial Analysis 11 Revenue Cash Flow Break even IRR NPV

12. Team 12

13. Ask 13 Your recommendation What you need to implement next steps

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