1. Noah Huffman Duke University SAA 2010, Washington D.C.

2.  “Metadata flows from librarians to patrons like water to the sea. It is inevitable and inexorable. You don’t want to stop it, and you couldn’t if you did. What you do is engineer the landscape so that it meanders instead of floods, and serves as a nourishing resource, not a destructive force.” -Will Sexton, Applications Developer Duke University

3. Noah Huffman Duke University SAA 2010, Washington D.C.

4. 2 silos, 2 flavors EAD  Fuller description  Flexible (very)  Local EAD interface / Google  EAD for subset of collections MARC  Concise description  Structured (very)  Worldcat / Local OPAC  MARC for all collections

5. About Endeca:  “Next generation” catalog, “discovery layer”  Faceting, tabbed browsing, term suggestion  Implemented by TRLN in 2008  Support for MARC and non-MARC datasets

8.  Step 1: Form a task group  Chaired by Derek Rodriguez (TRLN)  Composed of Archivists and IT staff  Step 2: Identify Desired Outcomes: 1. Enable discovery of EAD alongside other library content 2. Provide full-text searching and display of full EAD in catalog. 3. Leverage Endeca’s “next generation” features

9. MARC “EAD-enhanced” Endeca Record EAD 099  Coll. Number 

17.  Only 657 total views of EAD-enhanced tabs in Endeca  But….475% increase in traffic from Endeca to stand alone finding aids!

18. Endeca Google

19. Endeca

20. Google Endeca

21.  Overall increase in traffic = minimal  Increase in quality traffic = noticeable

22.  Partly True  Most discovery happens on the open web (76%)  But how much is accidental and how much is meaningful?  Structured data facilitates “meaningful discovery”

23. True  Enables data migration (permanence)  Promotes sharing, reusability, integration  Facilitates display  Simplifies maintenance tasks

24.  More Structure, Less Time:  EAD as data, not text  Interoperability trumps granularity  Shared tools promote structure and efficiency  Find the “metadata sweet spot”

25. Links:  “EAD in Endeca” Project website:  http://www.trln.org/endeca/task-groups/ead/index.htm http://www.trln.org/endeca/task-groups/ead/index.htm  Duke Endeca Catalog  http://find.library.duke.edu http://find.library.duke.edu  Triangle Research Libraries Network (TRLN)  http://www.trln.org/index.htm http://www.trln.org/index.htm Contact Info:  noah.huffman@duke.edu