1. and Daniel J. Burke, Ph.D. Director of Equine Nutrition Tribute Equine Nutrition/Kalmbach Feeds, Inc Upper Sandusky, Ohio

2. The FASTEST growing HORSE NUTRITION company in the Midwest (…and beyond!!) THE POWER OF RESULTS!

3. Helping your customers find the right Tribute product – Questions (cont.) What grain (concentrate) product are you currently feeding? How much per day or per feeding? If 3 pounds or less per day, recommend ESSENTIAL K If more than 3 pounds, go on to situations in feeding chart

4. Helping your customers find and use the right Tribute product Utilize the TRIBUTE PRODUCT SELECTION GUIDE in the front of every TRIBUTE PRODUCT MENU

5. Product Application Guide * NSC = nonstructural carbohydrates = starch + sugar content MOST COMMON Horse’s Need/SituationProduct(s)Justification Idle, Easy-keeper Essential K Kalm ‘N EZ (if horse needs over 4 lbs/day) Supplies needed nutrients in low calorie product Older/Senior Maturity Pellet or Textured Essential K Kalm ‘N EZ Forage Extender Pellets or Cubes Complete feeds, high in digestible fiber; use Essential K if horse can still eat hay and is obese Older/Senior - owner desires a joint supplement Maturity Textured GC Plus Essential K  GC Plus Supplies Glucosamine, Chondroitin Sulfate and MSM at levels equal to or exceeding popular supplements at less cost/day Hyper/Nervous/Hard to Handle Kalm ‘N EZ Kalm Ultra Kalm N Fit Kalm Performer Essential K K Finish Cool Omega 40 Cool Calories 100 High fat, low NSC

6. PROGRAM DETAILS All Tribute Products are Designed Using the new NRC 2007 Recommendations!! We have specific recommendations for: A. Light Horse Breeds B. Warmbloods C. Pony and Small Breeds D. Draft Breeds E. Miniature Horses and Donkeys

7. PROGRAM DETAILS (cont.) …..within horse type, recommendations for: A. Idle Horses - “Backyard Friends” B. Breeding Horses 1. Growing Horses 2. Broodmares 3. Stallions C. Performance Horses 1. Light Work 2. Medium Work 3. Heavy Work 4. Very Heavy Work

8. PROGRAM DETAILS (cont.) Separate tables for ESSENTIAL K products and feeds with higher feeding rates (Growth, Kalm Performer etc).………. by type of horse.

9. USING THE TRIBUTE ESSENTIAL K FEEDING CHARTS Feeding recommendations in the charts that follow should be viewed as MINIMUMS. If desired, 0.5 to 1.0 additional pounds of ESSENTIAL K, ESSENTIAL K GC or ALFA ESSENTIALS may be fed per day, especially for faster growing young horses or heavy-producing lactating mares. If additional calories are needed to maintain desired body condition, add TRIBUTE K FINISH, COOL OMEGA 40, COOL CALORIES 100 or TRIBUTE KALM N EZ to the recommended amount of ESSENTIAL K, ESSENTIAL K GC or ALFA ESSENTIALS.

10. USING THE TRIBUTE “FULL FEEDS” FEEDING CHARTS Feeding recommendations in the charts that follow should be viewed as TARGET amounts. Feeding slightly less, 0.5 to 1.0 pounds, of these products per day should not compromise performance. Feeding higher amounts is acceptable, especially for faster growing young horses or heavy producing lactating mares. Feed amounts required to maintain desired body condition. If feeding amounts higher than 10 pounds/day, it is recommended to offer 3 or more feedings per day, not exceeding 5 pounds per feeding. If additional bloom is desired, add TRIBUTE K FINISH™, COOL OMEGA 40 or COOL CALORIES 100 as recommended.

11. USING THE TRIBUTE “FULL FEEDS” FEEDING CHARTS If the recommended amount of Tribute Growth or Alfa Growth™ cannot be fed without the horse gaining weight, for every 3 pound reduction in Tribute Growth or Alfa Growth, add 1 pound of Tribute Essential K™, Essential K GC™ or Alfa Essentials™. If the recommended amount of Tribute Performance product cannot be fed without the horse gaining weight, for every 4 pound reduction in Tribute Performance product, add 1 pound of Tribute Essential K™ or Essential K GC™.

12. FEEDING SUGGESTIONS FOR LIGHT HORSE BREEDS GROWING HORSES Pounds of TRIBUTE ESSENTIAL K  or TRIBUTE ALFA ESSENTIALS  to feed per day

13. FEEDING SUGGESTIONS FOR LIGHT HORSE BREEDS WORKING HORSES Pounds of TRIBUTE PERFORMANCE PRODUCTS to feed per day

14. SUMMARY Cost and Nutrition  Compare COST or NUTRITION at RECOMMENDED FEEDING RATES  Talk in TOTAL NUTRIENT INTAKE not PERCENTS Product Recommendations  Utilize TRIBUTE EQUINE NUTRITION PRODUCT SELECTION GUIDE in PRODUCT MENU booklet  Utilize CUSTOM FEEDING CHARTS for ESSENTIAL K and “Full Feeds”

15. QUESTIONS???