1. I Want My MTV Chpt. 16 History of Rock & Roll

2. T.V. 98.2% of all American households watched T.V. 85% owned color T.V. Americans began purchasing Video Cassette recorder-players (VCR) First mass marketed by Victor Company of Japan (JVC)

3. In Living Colour

4. JVC VCR

5. Too much T.V. Post baby boom teenagers watched t.v. for 3-4 hours a day In 1981, t.v. personalities were listed as the top ten role models Instructional t.v. at school

6. Mike Teevee

7. Video Games The first video game was Space Invaders By 1981, teens dropped more than 25 billion quarters into games at local arcades Pac Man was another popular game Video games were then brought into the home with the Atari Corporation owned by Warner Communication

8. Video Games

9. Atari

10. Warner Communication Applied video technology to pop music Warner & American Express invested $20 Million to launch MTV on August 1, 1981 Nonstop format of 3-minute video clips Focused primarily on Warner artists Appeared on 300 cable outlets in 2.5 million homes

12. Robert Pittman 28 year old head of MTV Targeted the under 24 generation The slogan “I want my MTV” came from a breakfast cereal called Maypo Stalked the T.V. babies who seldom read newspapers or books.

14. First video to be played on MTV

15. Second Video to be played on MTV

16. MTV Goes Black… First Black Artist to be Played on MTV Michael Jackson Billie Jean

17. MTV gets “fancy” First MTV awards show performance Madonna Like a Virgin

18. They owe their career to MTV… MTV brought Duran Duran to America from the British Pop world MTV Unplugged Ordinary World

19. Other MTV artists Eurhythmics Wham! Prince Whitney Houston

20. Pop goes the Metal Van Halen Netherlands Def Leppard England