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Published byRandall Parker Modified over 9 years ago
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United Way Giving Communities Lan Freitag & Christina Woodlee
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What are Giving Communities? United Way donors finding their passion and getting involved in the community with like-minded people in the same phase of their philanthropic lives so they can grow personally and professionally.
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Overall Benefits Build Employee Engagement/Morale Build Your Business Build Your Reputation
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Campaign Benefits Results (on average) of companies that started a Giving Community event or changed their format in 2010: + 195 donors + 5.2% participation + $184,000 in overall campaign
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Giving Communities Emerging Leaders Community Builders Arise Project WINGs Women’s Leadership Council Tocqueville Society Century Legacy Great Givers - Planned Giving
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Emerging Leaders
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Community Builders
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Arise Project
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WINGs
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Women’s Leadership Council
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Tocqueville Society
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Breakout Session
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Breakout #1 Presentation
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Breakout #1 Who: Deloitte Past: Never had a concerted effort in Giving Communities Goal: To motivate employee to get involved in the community outside of work functions Results: + Doubled Tocqueville Membership + 20% increase participation overall + 40% increase in overall campaign (+$170,000)
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Breakout #2 Presentation
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Breakout #2 Who: Enterprise Past: Hosted a silent auction, but wanted to revitalize and add more energy Goal: Fun and competitive atmosphere for employees Results (2008 vs 2010): +9.6% participation +$10,656 Employee Pledges +$38,588 Total Pledge Amount
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Breakout #3 Presentation
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Breakout #3 Who: PwC Past: Never had a concerted effort around Giving Communities Goals: To create messaging about WINGs/WLC to further engage their female population Results: + 2 WLC/+4 WINGs Members + increase of $40,600 in overall campaign
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Breakout #4 Presentation
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Breakout #4 Who: U.S. Bank Past: Same annual breakfast for years and attendance declining Goals: Revitalize format Results: +223 donors +3% participation +109 EL, +34 WINGs, +24 WLC members +$13.68 Average Employee Gift
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Tools and Resources Website: www.unitedwaytwincities.orgwww.unitedwaytwincities.org | Campaign | Giving Communities
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