1. www.printForum.info Getting People to “Like” Your Organization Through Social Media Melissa Niksic Marketing Communications Specialist Loyola University Chicago

2. Today’s Session 1.Loyola’s social media plan 2.Integrating social media into other channels 3.Measuring success 4.Best practices 5.Discussion

3. Loyola University Chicago Largest Jesuit Catholic University in the United States Campuses in Chicago, Maywood, and Rome 15,951 total enrollment 9,747 undergraduate students 6,204 graduate students Visit us at LUC.edu

4. What Encompasses Social Media? Social networks (Facebook, YouTube, Twitter, Flickr, LinkedIn, Foursquare) Blogs Videos Wikis Podcasts And more!

5. Loyola’s Top Social Media Goals Affect yield Build community Generate brand awareness

6. Challenges Initial buy-in Selecting social media platforms Staff resources Getting others involved

7. Undergraduate Students General Loyola UAO Facebook page 2014 Facebook group 2015 Facebook group YouTube channel Twitter feed Flickr account Director of Admission’s blog

8. Graduate Students Graduate School of Business Facebook page Graduate School of Business blogs Graduate School of Business Twitter feed Graduate/professional YouTube channel

9. Social Media Integration: Print

10. Social Media Integration: E-mail

11. Social Media Integration: Web

12. Measuring Success How do you quantify social media? Define specific goals o Number of fans o Increase in yield Other successes

13. Next Steps New social media channels Enhancing content strategies More integration across platforms Advertising/mobile integration

14. Best Practices Be social Be responsive Familiarize yourself with privacy settings Develop social media guidelines Determine allocation of staff resources Use common sense

15. Discussion How is your organization currently using social media? Challenges/success stories? How do you think social media will continue to evolve? Questions?

16. Thank You! Melissa Niksic Marketing Communications Specialist, Loyola University Chicago mniksic@luc.edu