1. Improving Yield : Future Directions for Passenger Revenue A discussion paper prepared by Michael Davis and BC Transit, 2015

2. Agenda

3. Building on prior Workshops

4. The Challenge Continues

5. Increase net yield

6. Fare Strategy Objectives

7. Fare Structure Principles

9. We have some decisions to make... Technology enhances well developed, consistent and known business rules. Fare Structure SalesUseCollection

10. Passenger Revenue Activities The fare structure drives all other areas – without simplification, the costs of sales, use and collection are increased.

11. Fare Structure Initiatives We have come a long way but…

12. Fare Structure Opportunities

13. Standard fare classes and products for all communities

14. Future Directions: Breakout (15 mins)

15. We have some decisions to make... Technology enhances well developed, consistent and known business rules. Fare Structure Sales UseCollection

16. Sales: Opportunities

17. We have some decisions to make... Technology enhances well developed, consistent and known business rules. Fare Structure Sales Use Collection

18. Use: Opportunities*

19. What are our options with Transfers? Dated TransfersOne TransferNo Transfers

20. We have some decisions to make... Technology enhances well developed, consistent, and known business rules. Fare Structure SalesUse Collection

21. Collection/Reporting: Opportunities

22. Future Directions: Breakout Fare Structure SalesUseCollection Technology enhances well developed, consistent, and known business rules.

23. Increase net yield

24. Fare Strategy Objectives

25. Fare Structure Principles

26. Future Directions: Breakout (10 mins) Fare Structure SalesUseCollection

27. Future Directions: Next Steps The Smart Bus Presentation - April 29 (8:30 to 10:00am) Potential Mobile Payment Pilot Project 15/16 We will provide updates on our progress based on your feedback. Please email Doug_Strobl@bctransit.com or your RTM your thoughts, ideas and suggestions on how we can improve our fare structures/yield.Doug_Strobl@bctransit.com

28. Thank you