1. AJPP sustainability workshop Cara Kaufman, Managing Partner Kaufman Wills Fusting & Company, LLC 21-22 May 2012, Seattle Sheraton Hotel

2. Morning: Revenues TimeAgenda item 9:00-9:45Revenue sources for scholarly publishers 9:45-10:30Breakout session–revenues  Review of current revenues  Potential sources for additional revenues  Ideas to secure higher revenues 10:30-10:45Break 10:45-11:45Mini-reports from each journal Chiwoza Bandawe, facilitator  5 minute presentations  5 minute Q&A 21-22 May 2012 Kaufman Wills Fusting & Co 2

3. Objective To craft a reasonable financial plan to help drive and guide journal teams toward a path of long-term sustainability in concert with their journal’s mission. 21-22 May 2012 Kaufman Wills Fusting & Co 3

4. Sources of journal revenues Institutional Government Foundations Display Classified Sponsorship Full OA Hybrid OA Optional OA Society Personal Institutional SubscriptionsOpen Access GrantsAdvertising 21-22 May 2012 Kaufman Wills Fusting & Co 4

5. Open Access Full OA Freely accessible to end users Creative Commons licenseCreative Commons license Article processing charge Author-paid Funder-paid Institution-paid Rates $500-$3,000 Plus or net of other author fees, if any Deposited into PubMed Central and or other repository/ies Hybrid OA Delayed OA Freely accessible after specific period Freely accessible until certain time Selected content free Editor’s choice Topical or newsworthy Particular feature/s Sample issue Selected populations free Geographic regions Memberships Optional OA Authors may opt to pay for their articles to be published OA Author-paid Funder-paid Copyright/reuse Transfer Exclusive licensing Creative Commons Rates $99-$3,000 Plus or net of other author fees, if any 21-22 May 2012 Kaufman Wills Fusting & Co 5

6. Subscriptions (usage) Society Africa Medical Association (AfMA)AfMA International Society of Radiology (ISR), egISR National or regional society Personal Clinicians Researchers Trainees Institutional Network of African Medical Librarians and Deans (NAML)NAML Subs agents International sales network Aggregators Publishers A&I/gateways Linking 21-22 May 2012 Kaufman Wills Fusting & Co 6

7. Advertising Display Pharma Biotech Institutional Classified Jobs Hospitals Schools Sponsorship Reprints Supplements Subscriptions 21-22 May 2012 Kaufman Wills Fusting & Co 7

8. Grants Institutional Grant from Editor’s institution Editorial personnel and office expenses OA fees Government Research grants Subscriptions OA fees Research and development grants Editorial personnel and office costs Technology costs Foundations Bill and Melinda Gates FoundationBill and Melinda Gates Foundation Robert Wood Johnson FoundationRobert Wood Johnson Foundation The Soros FoundationThe Soros Foundation Wellcome Trust 21-22 May 2012 Kaufman Wills Fusting & Co 8

9. Breakout session and summary Six groups Journal editor Publisher partner Others as assigned Count off Small group discussion Review of current revenues Potential sources for additional revenues Ideas on how to secure higher revenues Whole group summary Note taker Presenter Q&A Chiwoza Bandawe, moderator 21-22 May 2012 Kaufman Wills Fusting & Co 9

10. Afternoon: Costs and staffing 21-22 May 2012 Kaufman Wills Fusting & Co 10 TimeAgenda item 1:15-2:15Cost-saving measures and staffing issues 2:15-2:30Break 2:30-3:30Breakout session—costs  Review of current costs  Potential areas for cost-cutting  Staffing issues (office personnel, editorial board, interns, reviewers, editorial succession) 3:30-4:30Breakout session—mini-reports from each journal (Siaka Sidibe)  5-minute presentations  5-minute Q&A

11. Areas of cost savings Editorial Production Human resources Original research Special features Copyediting Composition Printing E-publishing Editorial Production Marketing/ sales Business mgmt 21-22 May 2012 Kaufman Wills Fusting & Co 11

12. Editorial Article templates OJS Word limits Publication fees Original research Reviews tied to academic advancement No or limited features Special features Interns Automated pre-editing Charge for copyediting? Copyediting 21-22 May 2012 Kaufman Wills Fusting & Co 12

13. Production Article templates XML tools Drop PDFs Composition Addl print Cost-plus printing No print Printing Online platform OJS Donated space E-reader Mobile Electronic 21-22 May 2012 Kaufman Wills Fusting & Co 13

14. Human resources Volunteer editors Succession? Tied to institutional/ departmental advancement Editorial assistant Internship program Overlap for training Editorial Technology tools Partners Open source Production assistant Internship program Overlap for training Production Invest?! 1:1 income-to-cost Marketing/sales “Just say” Plans and projections Benchmarks for success Business 21-22 May 2012 Kaufman Wills Fusting & Co 14

15. Editorial organization Publications Committee Editor-in- Chief Associate Editors Managing Editor Editorial Board Copyeditor 21-22 May 2012 Kaufman Wills Fusting & Co 15

16. Publishing organization Publications Director Strategy/financial Editor-in- Chief Content/peer review Production Manager Electronic/print Marketing Manager Usage/licensing Business Accounting/finance Publishing Assistant Office management 21-22 May 2012 Kaufman Wills Fusting & Co 16

17. Breakout session and summary Six groups Journal editor Publisher partner Others as assigned Count off Small group discussion Review of current costs Potential cost-cutting measures Ideas on how to achieve savings Staffing issues Office personnel, editorial board, interns, reviewers Whole group summary Note taker Presenter Q&A Siaka Sidibe, moderator 21-22 May 2012 Kaufman Wills Fusting & Co 17

18. Business models Typical scholarly journal 21-22 May 2012 Kaufman Wills Fusting & Co 18

19. 21-22 May 2012 Kaufman Wills Fusting & Co 19 Typical characteristics Primary customers Main revenue sources Types of content Format and frequency Success drivers Controlled circulation Advertisers and readers Industry and some subs Journalist written, short features, reviews Print/electronic Monthly Reach and frequency Subscription based Subscribers, authors, advertisers Subscriptions, Optional OA, ads Original research, reviews, editorials, other Print/electronic Monthly Abundant quality papers, high IF, global inst circ Open Access Authors, members, institutions Author/funder fees, institutional memberships Original research, other editorial if cost-effective Online only (promo print); continuous publication OA funding, high volume quality manuscripts published

20. Morning: financial projections TimeAgenda item 8:30-8:45Guidelines for breakout session—financial projections 8:45-9:45Breakout session  Financial projections for 2012-2014 including revenue growth and cost-reduction plan 9:45-10:00Break 21-22 May 2012 Kaufman Wills Fusting & Co 20

21. Breakout session and summary Six groups Journal editor Publisher partner Others as assigned Count off Small group discussion Financial projections for 2012-2014 Revenue growth plan Cost-reduction plan 21-22 May 2012 Kaufman Wills Fusting & Co 21

22. Financial projections Revenues Source 201220132014 Members Nonmember personal Institutional Licensing Article/issues Total content Display Classified Sponsored Total industry Page charges Open access fees Total author Total sales Costs Source 201220132014 Data conversion and composition Print, bind, and mail Postage Online platform/other e-versions Total production Editorial stipend/office allowance Manuscript management system Copyediting Total editorial Selling expense/commissions Subscription marketing Advertising marketing Total sales and marketing Total direct costs Publisher overheads Net income 21-22 May 2012 Kaufman Wills Fusting & Co 22

23. Budgeting worksheet Revenues 201220132014 Members Nonmember personal Institutional Licensing Article/issue Total content Display Classified Sponsored Total industry Page charges Open access fees Total author Total sales 21-22 May 2012 Kaufman Wills Fusting & Co 23

24. Budgeting worksheet Costs 201220132014 Data conversion and composition Print, bind, and mail Postage Online platform/other e-versions Total production Editorial stipend/office allowance Manuscript management system Copyediting Total editorial Selling expense/commissions Subscription marketing Advertising marketing Total sales and marketing Total direct costs Publisher overheads Net income 21-22 May 2012 Kaufman Wills Fusting & Co 24

25. 21-22 May 2012 Kaufman Wills Fusting & Co 25 cara.kaufman@kwfco.com