1. © hCc Greece and Health Tourism …what has gone on before and is happening now

2. © hCc www.healthingreece.com (Destination and Provider Promotion) www.healthingreece.gr (Stakeholder Collaboration)

3. © hCc European Cross-border Healthcare Directive …Panel Discussion Panelists Professor Markus Frischhut, LL.M Professor & Study Coordinator, European Union Law Paolo Giordano Managing Director, European Union of Private Hospitals Dr. Constantine Constantinides Chief Executive, healthCare cybernetics Professor Pais Clemente Director, European Medical Association Dr. Vincenzo Costigiola President, European Medical Association www.europeanhealthconsumer.eu www.europeanhealthexchange.eu www.europeancrossborderhealthcare.eu www.medicaltravelexhibition.com

4. © hCc Session: Investing in Medical Travel …International Medical Travel Exhibition and Conference Designing facilities and hospitals for healthcare travel: Cluster management – The Dubai experience Ms. Laila Al Jassmi, CEO of Health Policy and Strategy Sector, Dubai Health Authority (DHA), UAE Emerging destinations investing and preparing to address the medical tourism market – A challenge for "Incumbents" Dr. Constantine Constantinides, Chief Executive, healthCare cybernetics, Director, Health Tourism Enterprise Division, Greece www.medicaltravelexhibition.com

5. © hCc The Example Emerging Health Tourism Destinations...

6. © hCc The “…health in GREECE” Paradigm …12 Destinations – 8 “Services” Segments www.healthingreece.com (Destination and Provider Promotion) www.healthingreece.gr (Stakeholder Collaboration)

7. © hCc What has gone on before "Forum on Medical Tourism“ co-organized by the SETE "Ideas and Action Council" and healthCare cybernetics (Athens, Greece – 30 November 2009)

8. © hCc Health Tourism – and its Scope …the Segments (related to Services Provision) Medical Tourism Dental Tourism Spa Tourism (including Thermalism and Thalassotherapy) Wellness Tourism Sports Tourism (not for spectators) Culinary Tourism (not the same as Gastronomy Tourism) Accessible Tourism Assisted Residential Tourism (assisted retirement abroad)

9. © hCc Health Tourism Integration and Development Projects …Greece – one example The 12 Local-level Sub-Projects (alphabetically) Destinations Andros Athens Corfu Crete Evia Kos Lesvos Rhodes Samos The Peloponnese Thessalia Thessaloniki

10. © hCc Health Tourism Map of Greece Medical Tourism Dental Tourism Wellness Tourism Spa Tourism Sports Tourism Culinary Tourism Accessible Tourism Assisted Residential Tourism www.healthtourismmap.gr

11. © hCc Greek Leading Hospitals …Medical Tourism Services Providers www.greekleadinghospitals.com Showcasing the leading Greek Hospitals addressing Medical Tourism

12. © hCc Role and Contribution of the Diaspora …Good Will Ambassadors, Consumers, Providers and Investors www.thegreekdiaspora.com www.thegreekdiaspora.gr

13. © hCc Addressing the other Market …through Sophistication and Exclusivity www.healthtourismlux.com www.boutiquehealthtourism.com

14. © hCc How Consumers make their Selection …the role of Perception (Reputation) www.healthtourismperceptionindex.com …your Brand is your Reputation

15. © hCc Reporting Real Numbers www.healthtourismsatelliteaccount.com

16. © hCc Destination Enhancement www.healthtourismdestinationexcellence.com

17. © hCc Innovation …and the deep Knowledge and Understanding to innovate The Road to Success …the only Competitive Advantages - today www.healthtourisminnovation.com

18. © hCc Demonstration of Leadership The Road to Success …the only Competitive Advantages - today …by Hosting of International Events, e.g.,

19. © hCc The Road to Success …the only Competitive Advantages - today …by leading or participating in Regional Initiatives, e.g. Demonstration of Leadership

20. © hCc Ensure Sustainability …through Executive Education and Vocational Training www.healthtourismeducation.com

21. © hCc Ensure Sustainability …through Continuing Education – and Professional Development

22. © hCc Ensure Sustainability …through Market and Industry Research www.healthtourismresearchinstitute.org

23. © hCc Ensure Sustainability …through Career Paths and Job Creation www.healthtourismcareers.com

24. © hCc Cultivate the Market …better still, create a “Proprietary Market”

25. © hCc Address the Market …GREECE Health Tourism Guide ISBN 978-960-92725-6-8

26. © hCc The Bottom Line …to end the story

27. © hCc “desirable” Uniqueness “useful” Innovation “selfless and generous” Demonstration of Leadership The Road to Success (Sustainability and Resilience) …the only Competitive Advantages - today and then go and have some Fun and Games…

28. © hCc Fun and Games …for serious Learning, Planning and Developing www.journeytohealthistan.com