1. Prepared by: 25 th Anniversary Surprise Party/ Product Launch 25 th Anniversary Surprise Party/ Product Launch 2 nd July 2010 Thailand

2. 2 Objectives Objective: -To unveil Toshiba two new revolutionary products, to mark a major milestone in the 25 years of innovation and technology. - Secondary: To make use of platform to showcase current collection Concept: - Birthday Celebration Party Message: - Twin surprises to be revealed Target: - 80 Press - 40 Dealers

3. 3 Proposed Agenda TimeDetails 16:30 – 17:00Registration 17:00 – 17:10Welcome & Opening Speech by Mr. Matsui 17:10 – 17:15Speech by Intel 17:15 – 17:30Protégé T-Series Presentation by Khun Sutee 17:30 – 17:40Libretto and Protégé R700 Presentation by Khun Thakol 17:40 – 17:45Revealing the “Two Surprises” 17:45 – 17:50Cake Cutting 17:50 – 18:00Lucky Draw 18:00 – 18:10Closing Speech by Khun Kobkarn 18:10 onwardNetworking + Party (music from DJ)

4. 4 Venue - The Arena Venue: Renaissance® Bangkok Ratchaprasong Hotel 518/8 Ploenchit Road Bangkok, 10330 Thailand

5. 5 Floor Plan 2 nd Floor

6. 6 size 2.4x3.5m. (TBC) Photo Backdrop

7. 7 Entrance Standee of big gift boxes and Toshiba banner are placed at the foyerEntrance

8. 8 Stage Decoration : Walk in Stage Decoration

9. 9 Stage Decoration : Seminar Stage Decoration

10. 10 Revealing the 2 Surprises Opening Gimmick libretto Portégé R700 Two gift boxes containing the 2 notebooks will be attached with the gold, black, and silver balloons with a string of ribbon attached to the stage floor. The executives will pull the ribbon, bringing the gift boxes down and open the gift boxes to reveal the surprises; Libretto and Portégé R700. This gimmick reflects the outstanding feature of the Protégé R700 for being the lightest and thinnest notebook and Libretto for being a special gift from Toshiba for the 25 th anniversary of producing high quality notebook.

11. 11 Opening Gimmick

12. 12 Room Decoration The room will decorate with balloons to add the party atmosphere and reflect the “Gift” giving event

13. 13 Product Showcase Two tables 1.A collection of Portege T-Series 2.Old notebooks to elaborate the milestone of technology by Toshiba

14. 14 Marketing Collaterals Marketing Collaterals Pull up banners (TBC)

15. 15 Marketing Collaterals Pull up banners (TBC)

16. 16 Party for Dealers Music from DJ

17. 17 Door Gift With logo tag Watch front back

18. 18 Cake cutting with Champagne Celebrated Moment

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