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Published byMargery McCormick Modified over 9 years ago
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BRAND CONNOTATIONS What do YOU think of when you hear, “little black dress”? FASHION CLASSIC SEXY WOMEN STYLISH VOGUE COCO CHANEL AUDREY HEPBURN RED CARPET VERSATILE NIGHTLIFE FLATTERING GO-TO AFFORDABLE TRUSTY
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Like their namesake, the iconic little black dress, these wines are versatile, trustworthy, reliable and perfect for any occasion. Perfect for Everyday: Premium Domestic Category Soft, fruit-forward style Great food pairing options Ladies Choice Events: Girls’ Night Book Clubs Parties Gifts Celebratory TARGET DEMOGRAPHICS
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Utilize the power of the timeless, classic icon, the “Little Black Dress” to drive the strongest selling female targeted wine in the marketplace CONSUMER VISION
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WINEMAKER Little Black Dress Wines are crafted with a “feminine touch”, in a fruit- forward style with the female palate in mind: MADE BY A WOMAN, FOR WOMEN. ZIDANELIA “Z” ARCIDIACONO Millennial-aged, female winemaker Texas born, raised in Argentina Enthusiastic & passionate about LBD wines! Connecting with target consumer: o Travels market - LBD Happy Hours & Girls’ Night o Twitter & Skype chats
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WOMEN’S CHARITIES Little Black Dress Wines cares about its consumers, and supports charitable causes that are important to women. CAUSE MARKETING For women, label design, bottle shape, and the winery philosophy rank just as high as wine quality.¹ Opportunity to engage consumers with local events and online Breast Cancer initiatives rank highest among causes important to American consumers (44 %)²
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BRAND PORTFOLIO Classic LBD DIVA Line New Packaging! ETA January 2015
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OPPORTUNITY GIRLY WINES ARE POPULAR! Female-focused brands are gaining popularity, up +17.8% in $ Vol LBD is rising in the ranks, up to the #4 slot after Cupcake, Middle Sister & Skinny Girl, surpassing Be! LBD has a greater $Vol than Be and has a comparable turn rate to top competitors Skinny Girl & Middle Sister BRAND$ VOLMAX ACV Skinny Girl$6,252,75710.26 Middle Sister$5,667,2249.71 LBD$2,644,3304.52 Be$1,877,1458.60 Butterfly Kiss$1,684,7893.33
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LBD LOYALTY % Repeat Buyers Loyalty (Share of Requirements) LBD has more repeat buyers than competitive set and is now exceeding that of Cupcake! LBD shoppers will be loyal customers to stores that carry their brand of choice!
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AWARD WINNING 2012VintageBRONZE 2012 Vintage SILVER GOLD
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AWARD WINNING
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PEOPLE ARE TALKING…
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AAFES ALBERTSONS BI-LO MARKET BJS WHOLESALE CLUB CVS DILLIONS DOMINICK’S FARM FRESH FESTIVAL FOODS FOOD 4 LESS FOOD LION FRED MEYER FRY’S GIANT EAGLE HEB HANNAFORD HARRIS TEETER HY VEE INGLES JEWEL OSCO KROGER LOWES FOODS MARSH SUPERMARKET MEIJER NEXCOMM PIGGLY WIGGLY PUBLIX QUALITY FOOD CENTER RALEY’S RALPH’S RANDALL’S / TOM THUMB SAFEWAY SHAWS SHOP N SAVE SMITH’S STATER BROS SWEETBAY TARGET TOTAL WINE AND MORE UNITED SUPERMARKET VON’S WALMART WEGMANS WHOLE FOODS WINN DIXIE TOP RETAIL ACCOUNTS
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