1. “Every breath you take will eventually shorten your life.”
By: T Vaughn

3. logos What do you think logos is?
I think the logos of this ad is that smoking shortens your life the same way cigarettes burn out when smoked. It slowly dies out.

4. ethos
What is ethos?
Many times you hear experts say smoking shortens your life bad for your heath and so on. this image shows that.

5. pathos What do you think pathos is?
I thought that the image appealed to fear in a way because it gives you a visual of what smoking is doing to your life. And to see how its withering away is a little scary.

6. Lighting What do you think the lighting of the does to the picture?
The darker side represents death and the lighter side represents life.

7. color What do you think the colors do for this image?
I thought the dark plain colored back ground made the lighter and taller cigarettes and the sentence at the bottom stand out more. The colors also have a similar effect as the lighting does in the ad representing life and death.

8. audience Who is the intended audience?
I believe its pointed toward smokers and those who know someone that smokes.

9. Additional information
This photo was intended to inspire people to quit smoking. I found it on a inspirational website that had 15 or more ads just like it. And each one was meant to be disturbing to scare people into taking action.

10. citations
The Design Inspiration-Daily Logo Designs, illustration art, website showcase, photos and patterns. (n.d.). Retrieved February 26,2012. from
smoking/smoking-shorten-life-II.jpg.(n.d.). thedesigninspiration.com. Retrieved February 26,2012. from