1. Today’s Starter… Load Active Teach -> Student Resource Select resource type and etasks

2. Complete these 4 Tasks etask 4.12 etask 3.19 etask 3.8 eknowledge check 3.6

3. Learning Objective Understand the advantages of running a business online Understand the different ways in which the internet can be used to advertise a business

4. What are the advantages of having an online business rather than one on the high street?

5. Advantages of Online Business Minimal start-up investment needed Cheaper set up costs – may not need to rent premises; no shop assistants Business can be located anywhere Customer orders come direct from website – more efficient Reach a global audience – more sales opportunities Open 24/7 Payments received quicker Attract different range of customers Easy to collect information about customer purchases

6. Internet Advertising Cheaper than traditional methods Reaches a wider audience Reaches consumers faster Can be targeted

7. How does a business use the Internet to advertise ? What ways can you think of ? –Website –Internet Advertising –Search Engine Advertising –Content Networks –Viral MarketingViral Marketing

8. Search Engine Advertising Use this link below to find out how to use a search engine to advertise online. The ‘Learn More Buttons’ can be used to find out about different types of search engine advertising. http://www.google.co.uk/ads/new/

9. Adverts are displayed on large number of sites rather than just a search engine Adverts are placed on websites that have similar content to the business advertising Google’s Display Network is an example of this http://www.google.co.uk/ads/displaynetwork/ Content Networks

10. Viral Marketing http://cosmosseos.blogspot.co.uk/2009/1 1/definition-of-viral-video.html http://www.tellyads.com/show_movie.php?filename=TA9083 http://www.tellyads.com/show_m ovie.php?filename=TA4594

11. Let’s Revise Chapter 4… Load Active Teach -> Student Resource Select ‘Know Zone’

12. Select ‘End of Chapter Quizzes’ and have a go at Chapter 4 to see how much you have learnt

13. Homework Use the GCSE ICT Revision Check List Book to identify areas that you are less confident in answering questions. Bring your book to the lesson next week.