1. Development Times for Instructor- Led Learning (ILT) A Chapman Alliance, Learning Brief November 2007 By Bryan Chapman, Chief Learning Strategist bryan@chapmanalliance.com www.chapmanalliance.com Abstract: For many years I’ve cited sources from Training Magazine and ASTD, that development of instructor-led training takes, on average, 34 hours of development for one finished hour of ILT (Training Magazine) or 40 hours to one (ASTD). A Chapman Alliance client asked us to re-check these development ratios and also gain some further specificity about how time is spent during development. The data shown here was collected from a representative sampling of companies who create corporate, instructor- led training. This information should be shared to benefit all. Thanks to our client (anonymous) for sponsoring this information. © 2007. Chapman Alliance LLC. You are welcome to freely use these slides for internal training, conference presentations, citations in academic research, whitepapers, etc. as long as you credit the source. This information may not be copied, reproduced or included in materials that are sold “for profit” without written permission of Chapman Alliance.

2. Development of Instructor-Led Training (ILT) Overall Times and Ranges Research data collected: November, 2007, by Chapman Alliance 36:1 Definition of ILT: Respondents were asked to state the number of hours it takes to create one, finished hour of instructor-led, classroom-based, face-to-face training. Audience: 132 respondents. Mostly corporate, internal development of ILT; some academic; some professional ILT developers (vendors) Scope: Respondents were asked how long it takes to Analyze, Design, and Develop ILT including the time it takes to work with Subject Matter Experts (in people hours). In addition to estimating overall time, respondents were asked to itemize how the time is divided (coming next) Validation: As a snapshot in time, with a new set of respondents, the result is similar to the numbers reported by Training Magazine (34:1) and ASTD (40:1)…an additional study to help us understand what is happening out there. 10:1 Low Range to 72:1 High Range

3. 20% Student Guide Development 21% PowerPoint Development 13% Front-End Analysis/ Data Collection, Working with SME’s 8% Test and Exam Creation 13% Instructional Design, Objectives, Outlining, Writing Content, etc. 6% Other Development Tasks 11% Lesson Plan Development 8% Creation of handout materials n=132 Development of Instructor-Led Training (ILT) Itemized Development Tasks Research data collected: November, 2007, by Chapman Alliance

4. 20% Student Guide Development 21% PowerPoint Development 13% Front-End Analysis/ Data Collection, Working with SME’s 8% Test and Exam Creation 13% Instructional Design, Objectives, Outlining, Writing Content, etc. 6% Other Development Tasks 11% Lesson Plan Development 8% Creation of handout materials n=132 See next slide for “Other” tasks Development of Instructor-Led Training (ILT) Itemized Development Tasks, with hours overlay Research data collected: November, 2007, by Chapman Alliance 36 Total Hours 4.8 hours 4.6 hours 3.8 hours 3.0 hours 7.2 hours 7.6 hours 2.8 hours 2.3 hours

5. Development of Instructor-Led Training (ILT) Research data collected: November, 2007, by Chapman Alliance Other Tasks (delineated in the other category by respondents): Project Management Subject Matter Expert/Stakeholder Review Glossary Development FAQ Development Internal Peer Review Media Production Creation of Lab Exercises Job Aid Development Pre-work Development Set up Collaboration Site for Post ILT communication among learners Validation

6. Research data collected: November, 2007, by Chapman Alliance Development of Instructor-Led Training (ILT) Cost Estimates, using assumed, compensation rate and average development times $2,880 *** Assuming an average developer rate of $50 per hour, and factoring in a multiplier of 60% for administrative overhead, management, benefits, etc. for a total burdened rate of $80 per hour. NOTE: This number will need to be adjusted for your organization, depending on your current, average rate for instructional developers. The calculation is as follows: Rate of development = (average rate of pay for developers) X (general and administrative overhead) X 36 (average time it takes to create one finished hour of ILT). For this example, the equation is $50 X 1.60 (overhead) X 36 = $2,880 To produce one, finished hour of Instructor-Led Training

7. Research data collected: November, 2007, by Chapman Alliance Development of Instructor-Led Training (ILT) Cost Estimates, using assumed, compensation rate and average development times Task1-hour ILT course5-hour ILT course10-hour ILT course Analysis $384$1,920$3,840 Instructional Design $368$1,840$3,680 Lesson Plans $304$1,520$3,040 Handouts $240$1,200$2,400 Student Guides $576$2,880$5,760 PowerPoint $608$3,040$6,080 Tests and Exams $224$1,120$2,240 Other $176$880$1,760 Total $2,880$14,400$28,800 *** Assuming $80 per hour in burdened pay and 36 hour average development time NOTE: The numbers above assume that all tasks are repeated for each hour of instruction. The study did not explore the efficiency and reduction of time for longer courses. This would be a good topic for a future study.

8. Please contact Chapman Alliance if you have a learning question or issue you’d like to sponsor, especially information that would benefit the entire industry. Custom research also available. Contact Information Bryan Chapman Chief Learning Strategist Chapman Alliance (801) 568-7011 bryan@chapmanalliance.com www.chapmanalliance.com Learning Briefs White Paper Development Custom Research We’d like to thank all of you who took the time to respond to this survey and encourage all to participate in future surveys and case study research