1. Abraham Maslow
Applying Principles of Communication Psychology

2. Maslow’s Theory
Most people will respond positively to messages that will meet their particular needs at particular times.

3. Ladder of Human Needs Need to Help Others and Be Creative
Need to Be Somebody
Ladder of
Human Needs
Need to Belong
Safety and Security Needs
Basic Physical Needs

4. Ladder of Human Needs Need to Help Others and Be Creative
Need to Be Somebody
Ladder of
Human Needs
Need to Belong
Safety and Security Needs
Basic Physical Needs

5. Rung 1 - Basic Physical Needs
Food, shelter, clothing – Until these needs are reasonably well met, we think of little else.

6. Rung 2 – Safety and Security Needs
Keeping free from physical harm or mental abuse, or from people who threaten our peace of mind.

7. Rung 3 – The Need to Belong
Most of us want to feel “part of a group.” Families, gangs, cliques, co-workers.
Rung 3 –
The Need to Belong

8. We want to feel like we’re good at something
We want to feel like we’re good at something. We feel pleased at recognition; it feeds our egos.
Rung 4 – The Need to Be “Somebody”

9. We help those struggling on the lower rungs
We help those struggling on the lower rungs. We become more creative, which makes life better for all around us.
Rung 5 – The Need to Help Others and Be Creative

10. What this means...
If we identify the levels of needs and relate them to our communication,we can phrase our message to meet those needs. This earns us the reaction we want…with no surprises!

11. Your Assignment
Before you leave today, write a paragraph describing where you are on Maslow's ladder today and how you intend to move up that ladder (if possible).
Skip a line between each line you write and put first/last name at top, period, my name, and date in MLA format at the top of the page.

12. Your Assignment
Before you leave today, write a paragraph describing where you are on Maslow's ladder today and how you intend to move up that ladder (if possible).
Skip a line between each line you write and put first/last name at top, period, my name, and date in MLA format at the top of the page.

13. How does Maslow’s theory relate to How Starbucks Saved my Life?
Using all 5 Rungs of Abraham Maslow’s Ladder of Human Needs and scenes from the novel, discuss the appropriateness of the novel’s title.
Complete Starbucks worksheet:
Worksheet due with essay on Monday (2nd) or Tuesday (5th). Turn worksheet in to teacher. Turn essay in to Edmodo.
Format for essay:
12 pt. TNRoman -- Must have title
Double spaced -- Heading in upper right corner
Indent paragraphs 5 spaces only
* To double space easily, type the entire document single spaced, then highlight the entire document, and click CTRL and the number 2.