1. ENGAGING YOUR GRASSROOTS ACTIVISTS The Leadership InstituteGrassroots Engagement

2. The Leadership InstituteGrassroots Engagement Ladder of Engagement Social Media Engagement Membership Development Grassroots Fundraising

3. Ladder of Engagement The Leadership InstituteGrassroots Engagement

4. The Leadership InstituteGrassroots Engagement Ladder of Engagement “the idea that people are likely to become supporters of your organization by taking easy actions, but can be consciously led to take harder and harder actions.” Netroot Foundation

5. The Leadership InstituteGrassroots Engagement Ladder of Engagement

6. The Leadership InstituteGrassroots Engagement

7. Social Media Engagement The Leadership InstituteGrassroots Engagement

8. The Leadership InstituteGrassroots Engagement Digital Media OK. Grassroots Engagement is important! BUT How do I build an ONLINE NETWORK of Grassroots Activists to Engage??

9. The Leadership InstituteGrassroots Engagement Social Media Engagement

10. Social networks The Leadership InstituteGrassroots Engagement

11. The Leadership InstituteGrassroots Engagement Social Media Engagement

12. The Leadership InstituteGrassroots Engagement Social Media Engagement Decide which social media platforms you will use? Complete branding information on ALL platforms Info should be consistent against all platforms Connect the platforms

13. The Leadership InstituteGrassroots Engagement Facebook Tips

14. The Leadership InstituteGrassroots Engagement Facebook Tips Posts between 100 and 250 characters get about 60% more likes, comments and shares. Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively. The best way to get people to like or share a post is to ask them to like or share it.

15. The Leadership InstituteGrassroots Engagement Facebook Engagement Comparisons

16. The Leadership InstituteGrassroots Engagement Twitter Tips

17. The Leadership InstituteGrassroots Engagement Twitter Tips Maximize interaction on Twitter.  The best way to get people to retweet something is to ask them to retweet it.

18. The Leadership InstituteGrassroots Engagement Social Media Monitoring TweetDeckHootsuite

19. The Leadership InstituteGrassroots Engagement Digital Media Website & Social Media Platforms are humming. Now what? MEMBERSHIP DEVELOPMENT Build, Manage, Mobilize

20. Membership Development The Leadership InstituteGrassroots Engagement Build | Manage | Mobilize

21. The Leadership InstituteDigital Activism The Leadership InstituteGrassroots Engagement Building a List

22. The Leadership InstituteGrassroots Engagement

23. The Leadership InstituteDigital Activism Building a List List building methods  Offline Methods (canvassing, events)  Website Signups  Social Media Signups  Landing Pages  Online petitions  Online advertising  List rentals and exchanges

24. The Leadership InstituteGrassroots Engagement Managing a List Email Marketing Platforms.  Infusion Soft  MailChimp  Constant Contact  Campaign Monitor  iContact  aWeber

25. The Leadership InstituteGrassroots Engagement Managing a List You MUST have an email system to be able to manage list effectively  Build Lists  Send email broadcasts  Nurture sequences  Results of email campaigns  Analytics, split testing and optimization

26. The Leadership InstituteGrassroots Engagement Mobilizing a list

27. The Leadership InstituteGrassroots Engagement Mobilizing a fundraising list

28. The Leadership InstituteGrassroots Engagement Mobilizing a list Use specific calls to action.  Invite people to campaign events  Identify campaign volunteers  Solicit campaign donations  Turn out your supporters to a rally  Encourage people to signup on website

29. Grassroots Fundraising The Leadership InstituteGrassroots Engagement

30. The Leadership InstituteGrassroots Engagement Grassroots Fundraising Fundraising doesn’t happen by accident. Technology is your friend.

31. The Leadership InstituteGrassroots Engagement Grassroots Fundraising Plan What is your organization purpose? Why are you trying to raise funds? Set Realistic Fundraising Goals. Design a Plan for Engagement Online vs. Offline Tactics Utilize Technology Motivate, Lead and Reward

32. The Leadership InstituteGrassroots Engagement Grassroots Fundraising

33. The Leadership InstituteGrassroots Engagement Grassroots Fundraising NATIONBUILDER.COM

34. The Leadership InstituteGrassroots Engagement Grassroots Engagement – In Review Ladder of Engagement Social Media Engagement Membership Development Grassroots Fundraising

35. The Leadership InstituteGrassroots Engagement Questions? GroundGameHQ.com/leadership-institute Dan Tripp dt@groundgamehq.com