1. Cal Turner Fellowship Presentation: Analysis of Organizational Membership

2. Immigration in Tennessee Significant population that continues to grow and develop. Despite diverse backgrounds and cultures, face common challenges associated with immigration Census shows Tennessee as home to >310,000 immigrants 6 th fastest rate of immigrant growth of any state (169%) 34.6% of immigrants in the state are naturalized U.S. Citizens * Source: Immigration Policy Center: New Americans in Tennessee http://www.immigrationpolicy.org/sites/default/files/docs/new_americans_in_tennessee_2013_3.pdf

3. TIRRC- History and Overview Primary Tools in Action: Advocacy, Civic Engagement, and Communication Networks Founded in 2001 Seeks deeper engagement and support for the immigrant community in Tennessee's civic, social, and political affairs Focuses on community organizing and leadership development Leads and collaborates with other local nonprofits to provide key services directly to immigrants, including support in navigating the path to citizenship Educates the public about policies that would better promote integration of new immigrants and facilitate their full participation in US society Mission: To empower immigrants and refugees throughout Tennessee to develop a unified voice, defend their rights, and create an atmosphere in which they are recognized as positive contributors to the state.

4. Serve multiple areas of community need Advocacy & Civil Engagement Position leaders and advocate for policies that make it easier for everyone to participate in public life Citizenship and Legal Services ‘Become a Citizen now’ program assists permanent residents with naturalization, assists with voter registration and supports civic participation Community and Leadership Development Bring together diverse communities to unite common interests, develop as community leaders and unite as one voice Welcoming Tennessee Initiative Promote diversity and understanding of how Tennesseans share values, contribute to the economy and how our combined cultures can strengthen communities Members must personally perceive a need, believe the organization can address it with their help and be presented with a convenient opportunity to join.

5. Recent Accomplishments Led a successful campaign to defeat an anti-food truck ordinance in the Nashville Metro Council Helped defeat the English- Only Referendum In 2010, connected immigrant and refugee families with critical resources after the flood Founded Welcoming Tennessee Led the campaign to end the 287g program in Davidson Count Launched the Become a Citizen Now program offering free citizenship application assistance Utilize the community, team and members to enact significant change in a dynamic field

6. The bridge between people and policy Yesterday, President Obama initiated an executive order for immigration policy reform 1.Undocumented immigrants who have been in the country at least five years and have a child who is a US citizen or legal permanent resident (~3.7million) 2.Those who were brought to the US by their parents as children and are now here illegally (~300,000+) *Source:Washington Post: www.washingtonpost.com “Here’s exactly what Obama’s going to do about immigration-and how to qualify”www.washingtonpost.com TIRRC’s role: To analyze, translate and communicate this message and its impact to the immigrant and refugee community and prepare them for its implications

7. Cal Turner Team: Organizational Member Strategy Current TIRRC Membership Analysis Review current membership promotions and materials Identify and survey current members Catalogue/analyze survey results and identify trends Industry Benchmarking Create list of comparable organizations Identify membership structures and materials Competitor interviews/ benchmarking TIRRC Organizational Membership Strategy Objective: To analyze and understand the organizational membership structure of TIRRC and the overall industry in order to provide recommendations that drive increased future membership and engagement Market Sizing And Updating Update list of local organizations with current information Identify potential sources of additional membership Early Nashville focus expanding to whole of Tennessee

8. Organizational Membership * *Source:Washington Post: www.washingtonpost.com “Here’s exactly what Obama’s going to do about immigration-and how to qualify”www.washingtonpost.com Membership that exists between two entities, typically of similar associations. Similar to individual membership structures Community StabilityVolunteers Grow leaders Reach and Relevance Ownership into group Critical Mass

9. Factors that impact membership decisions * Does this issue affect me? Do I understand and share the organization’s objectives? Will I be heard? Common Ground Have I heard of this organization before? Do I believe they will accomplish what they say? Do I believe in the leaders running the organization? Credibility Is there a reason for me to join now? Is joining convenient? Is the process understandable? Opportunity *Source: Derived from decision ladder found in “Revitalizing your membership program” Ellis M.M. Robinson Members must personally perceive a need, believe the organization can address it with their help and be presented with a convenient opportunity to join.

10. Current Organizational Members & Strategy 29 Organizational Members Located throughout Tennessee and surrounding area Serving rural and urban communities Regional branches of national organizations Independent local organizations “We are Stronger Together” Campaign Communication Email distribution Event promotion Word of Mouth Emphasis TIRRC sponsored training Priority registration Access to TIRRC events and programs

11. Current Analysis: Member Interviews Current TIRRC Membership Analysis Review current membership promotions and materials Identify and survey current members Catalogue/analyze survey results and identify trends Through phone interviews, email exchanges and online surveys, information gathered helps us better assess TIRRC’s member needs and preferences 1)Research TIRRC benefits and programs 2)Learn about best practices of organizational membership; benefits and challenges 3)Identify TIRRC current membership strategy 4)Introduce project to members 5)Survey members and collect results 6)Consolidate and make recommendations for further promotion

12. Current Members- Motivation for engagement “We truly value TIRRC's work to help ensure basic rights for immigrant and refugee families.” “We joined because we respect the work of TIRRC, whose mission aligns very closely to [our own].” “We all care deeply about basic human rights and social justice, a common thread in all work of both of our organizations.” “We serve many of the same families" as TIRRC.” “I have grown to respect TIRRC more as I learn more about their work.” “I think anyone who cares about all Tennesseans, and especially those who care about human rights and justice for all, should join TIRRC and would if they knew more about it.” "We all care deeply about basic human rights and social justice, a common thread in all work of both of our organizations." Engagement with TIRRC largely initiated as a result of similar interests and networks

13. Current members- Challenges and needs “Our biggest challenge is lack of awareness within mainstream Nashville...” “[Our organization needs] continued support in building collaboration” “Help us be aware of what is already being done in Nashville, and potential for collaboration.” “I think our organization, like most working with immigrants and refugees, are operating in silos. I think any opportunity to reach out and learn about opportunities for collaboration and ensure we are meeting the needs of our clients [would be of help].” Desire for increased community and collaboration across all members interviewed

14. Factors that impact membership decisions * Common GroundCredibilityOpportunity *Source: Derived from decision ladder found in “Revitalizing your membership program” Ellis M.M. Robinson Members must personally perceive a need, believe the organization can address it with their help and be presented with a convenient opportunity to join.

15. Current Members: Common Ground Common GroundCredibilityOpportunity *Source: Derived from decision ladder found in “Revitalizing your membership program” Ellis M.M. Robinson Current membership driven by shared interest, passion and mission Strong desire for increased community and collaboration "We all care deeply about basic human rights and social justice, a common thread in all work of both of our organizations." Area for Development: Strengthen collaboration and networking between members Greatest Strength: Strong sense of shared purpose “I think our organization, like most working with immigrants and refugees, are operating in silos.

16. Current Members: Credibility Common GroundCredibilityOpportunity *Source: Derived from decision ladder found in “Revitalizing your membership program” Ellis M.M. Robinson Members demonstrate universal respect for TIRRC while indicating that many others may not be aware of their influence and mission “I think anyone who cares about all Tennesseans, and especially those who care about human rights and justice for all, should join TIRRC and would if they knew more about it.” Area for Development: Building wider brand recognition “We joined because we respect the work of TIRRC, whose mission aligns very closely to [our own].” Greatest Strength: Deep respect for organization and its work among members

17. Current Members: Opportunity Common GroundCredibilityOpportunity *Source: Derived from decision ladder found in “Revitalizing your membership program” Ellis M.M. Robinson Members must personally perceive a need, believe the organization can address it with their help and be presented with a convenient opportunity to join. Area for Development: Building awareness of membership availability “We are excited about the cultural trainings and other workshops offered by TIRRC” Greatest Strength: Members interested in events and offerings “We did not know TIRRC was a membership organization until we were asked to join!”

18. Current Members- Summary of factors Common GroundCredibility Opportunity *Source: Derived from decision ladder found in “Revitalizing your membership program” Ellis M.M. Robinson Greatest area for development identified so far is increased awareness and promotion of current organizational membership opportunities

19. Looking forward Continue to Collect Current member information Consolidate results and compare to current material Industry Benchmarking against similar organizations Identify opportunities for additional reach Finalize Recommendations and Membership Strategy Integration of all of these factors will generate recommendations for how to best find, reach and serve current and future organizational members

20. QUESTIONS?