1. Holidays 2014 World Merchandising Booklet

2. 2 A&M Dept NOTE On the following slides we give an overview of the animation possibilities (retailers set-up, podiums, department stores set up). Merchandising concept

3. 3 A&M Dept NOTE Clarins provides a large catalogue of qualitative and useful displays and services tools. Using them is a must to propose the best of the Clarins experience to our customer. Some of these tools are in direct order and some have to be forecasted. Check them in https://am-manual.clarins.com Merchandising concept

4. 4 A&M Dept NOTE Use simple but qualitative materials (cardboard, acquered MDF, metal, plexi). Challenge your supplier to get the best results vs your budget. Make it simpler if needed but make it perfect. Don’t compromise on quality. A key point is the training & grooming of the advisors for this specific event! Merchandising concept

5. 5 A&M Dept « Pale Gold » : Lechler BLMC ref BLVC 846 GAN or Pantone 8004C or copytype of Super Restorative cap – Don’t use CMYK RAL 3003/ Pantone 201C / Setacryl 2231 / Altuglass 100.22002 Glossy finish RAL 9003 Mat finish COLOUR CODE

6. Merchandising concept 6 A&M Dept COFFRETS OBS: in the following pictures, coffrets are only shown with the « Christmas bauble » sides, in one size. Make sure to display the coffrets on the products side, or alternate both sides. Ex: Coffret Women Product side Ex: Coffret Men Product side

7. Window showcard P1 : visual priority W 1000 x H 900mm 7 A&M Dept

8. Window showcard P1 : visual priority W 1000 x H 900mm 8 A&M Dept

9. Window showcard P2 : visual priority W 1000 x H 900mm 9 A&M Dept

10. Window showcard P2 : visual priority W 1000 x H 900mm 10 A&M Dept

11. CDMEA 11 A&M Dept

12. 12 A&M Dept Backwall banner H 1500 x W 150 mm 1500 150 Backwall banner H 1500 x W 150 mm

13. Twister 13 A&M Dept

14. Linear frame 14 A&M Dept

15. 15 A&M Dept Alarm Cover W 750 x H 1600 x D 100 mm

16. Head of gondola Sephora type 16 A&M Dept

17. Head of gondola Sephora type 17 A&M Dept Back panels : Red Glossy Top: Pale Gold Figurate a « plinth », so the visual is not directly placed on the floor. Pale Gold

18. Head of gondola Sephora type 18 A&M Dept

19. Podium 3x3 m 19 A&M Dept

20. Podium 3x3 m 20 A&M Dept

21. Podium 3x3 m 21 A&M Dept

22. Podium 10x10 m 22 A&M Dept

23. Podium 10x10 m 23 A&M Dept

24. Podium 10x10 m 24 A&M Dept

25. Podium 10x10 m 25 A&M Dept

26. Department stores 26 A&M Dept NOTE The following Department stores presented are extracted from existing ones. However we did not strictly follow their layouts as the aim is to give everyone the widest creative possibilities. These recommendations of course have to be adapted to your own budget, trade objectives and retailers restrictions. In any case, follow as close as possible the recommendations.

27. Department stores Clarins Here&Now 27 A&M Dept LCD screen Movie: contact your regional team. LCD screen Giant Christmas bauble hanged with translucent nylon string

28. Department stores Clarins Here&Now 28 A&M Dept LCD screen Movie: contact your regional team.

29. Department stores Clarins Here&Now 29 A&M Dept LCD screen

30. Department stores Clarins Here&Now 30 A&M Dept

31. Department stores Printemps Haussmann type 31 A&M Dept

32. Department stores Printemps Haussmann type 32 A&M Dept

33. Department stores Printemps Haussmann type 33 A&M Dept Pale Gold silkcreen frame

34. Clarins tools 34 A&M Dept Skin care High Chair Ref: 06155350 Consultation tray Ref: 06155380 Recommended tools to forecast from Clarins Skin Time 30’ cart Ref: 06155380 https://am-manual.clarins.com Skin Time 30’ cart Ref: 06155370

35. Technical data 35 A&M Dept NOTE These technical datas are meant to help you working with your local supplier to improve our reco (adding lights as an example) Challenge him to get the best result / solution vs your budget and local constraint. Focus on quality. Make it simpler if needed but perfect. These items are reusable, take this opportunity. All dimensions are in metric system (millimeters)

36. 36 A&M Dept Technical data Consultation table Skin Time 30’ cart Ref: 06155370 Visual

37. 37 A&M Dept Technical data Consultation table Skin Time 30’ cart Ref: 06155380 Reco: Lacquered MDF – check color code Visual

38. 38 A&M Dept Display Disposal Technical data Reusable items: Column The visuals can be updated with stickers or cardboard sleever or printed soft magnet (if the column is made of metal) Texts are done with stickers Institutionnal Counter Testers or generic displays can be placed on the column Reco: Lacquered MDF- check color code Visual

39. 39 A&M Dept Technical data Reusable items: Display This is only one possible proposal so challenge your local supplier to get the best qualitative solution. Feel free to improve: lighted tray, lighted visual etc Visual Translucent plexi Opaque plexi (can be painted) – check color code Removable sticker

40. 40 A&M Dept Technical data Reusable items: Display on oolumns Displays can be set-up in 2 ways on their columns whether you want the stock visible or not. Don’t forget to stick them (double side tape as an ex) to the column to avoid risk of falling. Display Column

41. 41 A&M Dept Technical data Christmas tree For principle only Inner side painted in Pale Gold Outer side in white Each cylinder is fixed to the other using metal cables (6) Mast in lacquered wood or metal Foot in metal Height and space (here: 100mm) to be adjusted to your constraints PartDiameter in mmHeight in mm A26040 B51040 C71060 D89080 E1070100 F1240120 G1420140 H1600160 I1780180 J2000200 A B C D E F G H I J Bended metal or plexi

42. 42 A&M Dept Technical data Christmas tree Detail of the tree as done in Printemps Haussmann in dec 2013 (logo on the picture is the wrong one) Cable

43. 43 A&M Dept Technical data Luminous coffret holders Panel fixed on the base White or Pale Gold Coffret holder 5 mm clear crylic LED stripes around the base Base fixed on the wall For principle only Power outlet

44. 44 A&M Dept Technical data Head of gondola principle Visual Shelf fixed on the front panel For principle only Inserted in the top shelf Inserted in the 2nd shelf Inserted in the 3rd shelf Shelf fixed on the base Structure: lacquered MDF