1. PACIFIC REGION STAFF COLLEGE
CORE VALUES BRIEFING
FOR
PACIFIC REGION STAFF COLLEGE

2. CORE VALUES
History behind it
What we say our Core Values are
Where the Air Force is today
CAP’s program

3. HISTORY OF USAF CORE VALUES
Early 90’s - Gen McPeak identifies integrity, courage, competence, tenacity, service, patriotism
May ‘95: SECAF and CSAF issue policy letter establishing Integrity first, Service before self, and Excellence in all we do
This Core Values initiative is not a recent phenomena:
- During Viet Nam war the CSAF then, Gen Ryan, sent all CCs a policy letter detailing the importance of integrity
-- Brought about by the scandal involving Gen Lavelle, his alleged illegal air war over the North and innaccuracy in reporting events
By the early ‘90s we see the beginnings of a more formal program: Gen McPeak believed folks came to the AF with “Values” His impression changed to a belief that may not be so.
- At that time 6 Core Values are identified (see them listed before you)
Establish a mind-set, a corporate attitude. In case you didn’t get em at home, AF going to make sure you get em now or you not part of the team.
Then in ‘95, Secretary Widnall announces the AF is going to streamline those six into three - trying to get to the heart of absolutely, what are our Core values
- In May of that year, we see these three Core Values of: (read em) formalized thru a joint SECAF/CSAF (now Gen Fogleman) Policy Letter
- The rest of that year finds them using CV as the central theme in speeches

4. HISTORY (cont) APRIL 1996: CSAF directs Core Values Strategy Panel
Members: AETC/CC; USAFA/CC; AU/CC
Charter
Bring core values “together into a coherent, corporate Air Force strategy by adding themes of Integrity, Service, and Excellence to officer, enlisted, and civilian education and training programs across the Air Force.”
After this initial year of taking his Core Values theme on the road, Gen Folgeman saw the need to come together with his senior leaders to develop a coherent, corporate AF Strategy
- He realizes CV must become basic to every AF member and the best way to do that was to build an education and training program thru the initial accession stage our members take when they enter the AF
- To develop this career-long approach, he formed the CV Strategy Panel with the members most responsible for AF training - those who touch our new officer and enlisted members first: AETC and the Academy and the organization charted with guiding all AF follow-on education : Air Univ
These three general officers were given the task to brief their results at the next meeting of AF 4-star generals (CORONA)
- Their charter was: (read slide)
By Jan ‘97, the process was complete as what has become known as the “Little Blue Book” (hold it up) is published
- Simply titled: “US Air Force Core Values” - emphasizes that CV are not empty slogans, but are deemed essential to mission accomplishment
- Gen Fogleman wanted to develop the professional force taking us into the next century

5. HISTORY - THE “WHY” PESSIMIST VIEW DOWN THE 1960 TUBES NOW
THINGS ARE BAD AND GETTING
WORSE; BASIC FABRIC OF THE
AIR FORCE COMMUNITY IS SHREDDING
APART; SERIOUS QUESTIONS ABOUT
QUALITY OF LIFE, DEPTH OF COMMITMENT,
LEVELS OF COMPETENCE, AND MISSION
CAPABILITY. CONCLUSION: DO SOMETHING
SIGNIFICANT AND DO IT NOW.
NOTE: Prior to putting up this slide: “So that in a nut shell was the history of how the AF found itself formalizing CV to the point they are today”
Behind this history though lie three distinct thought patterns which try to answer the question of “Why do we have a need to be so formal regarding CV”
First, the Pessimistic view - SLIDE ON
(Speak to the slide)
NOW

6. APPARENT PROBLEMS SEX SCANDALS RAMSTEIN CT-43
THE C-141 “COMFORT PALETTE”
CRITICISM OF THE PRESIDENT
FAIRCHILD B-52
CNO’s SUICIDE
TAILHOOK/BARSTOOLERS
SEXUAL HARASSMENT
ACADEMIES
If you were looking for some examples to bolster the view point of the pessimist, it wouldn’t have been very difficult
Here is a list of what could be seen as warning signs that Apparant Problems were being seen not just in the way the AF was conducting business, but indeed through out the Dept of Defense, issues were broiling
-- I’ll pause to let you review these. Catch me after I finish if there’s one up here you can’t remember what the situation was.
P A U S E ,
BUT before we become overwhelmed by these types of incidents, which altho they receive the lion’s share of the press, don’t reflect the average soldier, sailor or airman, let’s look at another, maybe more upbeat view of WHY we find ourselves contemplating CV

7. HISTORY - THE “WHY” OPTIMISTS NOW SOUTHEAST ASIA UPWARD SPIRAL!
This would be the OPTIMIST’S view of the world
This is not a “Stick your head in the sand approach”, the AF and indeed all services in general were experiencing a revival of sorts in the late ‘80s early ‘90s as the spectere of Viet Nam was slowing dying out
The Air Force as a profession was on the UPWARD SPIRAL
(Read the quote)
So, I’ve related both ends of the pendulum on where the AF saw itself, was there a middle ground view point?
POSITIVE CULTURAL CHANGE IS REAL;
ONLY SEEMS TO BE GETTING WORSE;
THINGS ARE MUCH BETTER THAN THEY
WERE IN SOUTHEAST ASIA, AND THEY
SEEM TO BE GETTING BETTER ALL THE
TIME. CONCLUSION: IF IT AIN’T BROKE,
DON’T FIX IT.

8. HISTORY - THE “WHY” REALISTS SAME OLD STUFF PRE- NOW HISTORY
Of course there must be, I’ll call that the REALISTS view of life
History is merely a continum of time - - all this hype now focusing on CV is just a rehash of earlier programs, more of the SAME OLD STUFF
Life is straight lined (Read quote)
Well what should we make of all this?
HUMAN NATURE IS CONSTANT; THINGS
DON’T GET BETTER OR WORSE; OPTIMISTS
AND PESSIMISTS ARE FOOLING THEMSELVES.
CONCLUSION: DO WHATEVER YOU WANT, IT
WON’T MAKE A DIFFERENCE.

9. REALLY “WHY” DO SOMETHING! PESSIMISM REALISM OPTIMISM SOMETHING ELSE
You could have looked at everything going on and thought, despite the Pessimistic view, the Optimistic or even a Realistic view, SOMETHING ELSE was up
Well, rather than belabor the point the AF leadership realized they needed to DO SOMETHING!
OPTIMISM
SOMETHING ELSE

10. PERSON PERSON PERSON PERSON PERSON PERSON PERSON BEST OF ALL
POSSIBLE WORLDS
V A L U E S
PERSON
DESIRED
OUTCOME
PERSON
PERSON
PERSON
PERSON
Here’s really how Gen Fogelman wanted to see his AF
- A group of people focused on the DESIRED OUTCOMES, all being focused thru a personal AND corporate set of VALUES
Now, how were we going to get there . . .
PERSON
PERSON

11. SPECIFIC INITIATIVES: ACCOUNTABILITY
LEADERSHIP EMPHASIS
ENFORCEMENT
CHARACTER DEVELOPMENT
EDUCATION
Specifically, we are going to drive home that the values of any organization start with individual accountability
ACCOUNTABILITY was going to be emphasized by the leadership
- To make it credible, it was going to be enforced
- But more importantly, we wanted to develop, fully develop, the character of our folks and the way to accomplish this was thru EDUCATION

12. SPECIFIC INITIATIVES: SOCIAL ENVIRONMENT
RACE
GENDER
RELIGIOUS BELIEF
SEXUAL HARASSMENT
BUT along the way, Gen Fogleman wanted to ensure the AF SOCIAL ENVIRONMENT was free from any bias based on:
- RACE
- GENDER
- or RELIGION
- and SEXUAL HARASSMENT was not going to be tolerated

13. CORE VALUES AF VIEW Integrity first Service before self
Excellence in all we do
I think a perspective of how we got to where we are today is important to fully understand the AF Core Values program
- That’s the reason behind the history lesson I just gave you
Moving on, let’s look at what we say our Core Values are:
- SLIDE ON
- Read each
Let’s look at Integrity first . . .

14. INTEGRITY Integrity is a Character Trait. It Is the Willingness
To do What Is Right Even When No One Is Looking.
It Is the “Moral Compass” -- the Inner Voice; the
Voice of Self-Control; the Basis for the Trust
Imperative in Today’s Military.
Core Values Booklet
This is how the Blue Book defines integrity
(Read it - slowly)
I think you can really sum up integrity when it says “To do what is RIGHT even when no one is LOOKING!”
Integrity also covers several other moral traits indespensable to national service . . .

15. INTEGRITY Responsibility Accountability Honesty Justice Openness
Humility
Courage
Self-respect
Loyalty
- It takes moral courage to do what is right
- Honesty is what keeps us professionals - - our word is our bond
- We are to be responsible for our duties and actions
- Accountability demands we not shift blame to others
- A person of integrity practices a sense of justice that is consistent across the board; from subordinate to subordinate, whether it be reward or punishment
- Loyalty runs up AND down the chain of command
- Integrity is manifested in organizations where communication and information flows openly
- Self-respect means we do not bring discredit upon ones ownself nor to the organization
- We who wear the uniform, be it my AF Blues or your CAP uniform, must make integrity central to our personality as it should be a very humbling thought to know we are chartered with the awesome task of defending the US Constitution and protecting US citizens!
NEXT IS . . .

16. SERVICE BEFORE SELF -- Dr. Sheila E. Widnall
“There Are No Heroes, the Adage Goes; Only Ordinary Men and Women Caught in Extraordinary Circumstances. I Would Add, Only Ordinary Men and Women Who Place Service Before Self.”
-- Dr. Sheila E. Widnall
Service Before Self - not only a hallmark of the Air Force, but certainly the guiding principle that permeates Civil Air Patrol as well, very completely summed up by Secretary Widnall
Just as we realize in the Air Force, you too in CAP understand when I say . . .

17. SERVICE BEFORE SELF
Service Before Self Tells Us That Professional Duties Take Precedence Over Personal Desires.
Core Values Booklet
Read slide

18. SERVICE BEFORE SELF Reminds Us Military Service Is a Calling
Leaders Measure Success in Terms of Mission Accomplishment and the Welfare of Their People
No Room for Careerism or Self-Interest -- Most Damaging When Displayed by Leader
“You Can Tick off Your Boss and Recover Faster Than If You Tick off Your Peers”
“When You’re Riding Point, Take a Look Back Every Now and Then to Make Sure the Herd Is Still There”
“Take the Cash ... Don’t Worry About the Credit”
You’ll see later, this was not adopted as a CAP core value, but I still think many of the tenets on this slide DO speak to service in Civil Air Patrol
“Service Before Self” reminds the military member SERVICE is a CALLING
- We see what leaders are to be reminded of - success is what you do, not what is done for you
-- The mission and the people leave no room for SELF
- But also, it’s important for the rank & file to remember those around you can see when SELF begins to sneak out in front of SERVICE
(Review each quote slowly) - starting with “Tick off your boss”
[“Riding point”: also that the guns are not pointed your way]
[“Cash vs Credit”: the pride ought to be in a job well done, not in the glory you may bask in for doing the job]
Just as I know it’s true in CAP - there is no room for personal agendas that interfer with the needs of the mission

19. EXCELLENCE IN ALL WE DO -- Dr. Sheila E. Widnall
“The Great Tragedy of Today’s Convenient World Is That Too Many People Resign Themselves to Just Getting By.”
-- Dr. Sheila E. Widnall
Excellence in all We Do - our third Core Value, calls for us to sustain a passion for continuous improvement and innovation, to keep our AF and organizations in an upward spiral of performance
You can see in the top quote what I fear is an all too often heard attitude concerning work and the view many have of their place in the organization - - “I’m just going to do what it takes to get by!”
Well, as the AF continues to downsize, we don’t have room for what I would call “Strap Hangers”
- If you’re going to strive for excellence in what you do, the organization owes it to you to establish goals and standards so you’ll be able to measure your accomplishments against some standard
-- That’s what Gen Viccellio, the former AETC Commander is saying in the second qoute
“Goals and Standards Tie Our People to the Mission; They Establish Expected Levels of Performance; They Give Clear Feedback on How Things are Going.”
-- Gen Henry Viccellio, Jr.

20. EXCELLENCE IN ALL WE DO
Excellence in All We Do Directs Us to Develop a Sustained Passion for Continuous Improvement and Innovation That Will Propel the Air Force Into a Long-Term, Upward Spiral of Accomplishment and Performance.
This then says what we strive for when we say Excellence in All We Do
- Excellence in the Product or Service we provide the American public
- It calls for excellence in our own individual careers
- - Be that professional education or physical fitness
- This Core Value also calls for excellence in inter-personal relations
- - This involves Mutual Respect & not rushing to judgement, but giving others a Benefit of the Doubt
- Excellence also carries into how we manage our resources

21. CORE VALUES - RECAP Integrity first Service before self
Excellence in all we do
These then are the AIR FORCE’s Core Values
- Not a laundry list of desired traits
- But are boiled down to as it says, CORE, bottom line, VALUES
I’ve given a quick history of how the AF got to where it is today and in a broad sense, summarized the three Core Values; before I conclude with what CAP has adopted as YOUR Core Values, let me spend a moment on Where The AF is Today on this subject

22. OK, SO
. . . WHY HAVE WE ENTERED A NEW, MORE DYNAMIC PHASE WITH THE CORE VALUES?
. . . WHAT’S REALLY GOING ON?
The AF has entered a more dynamic phase of Core Values
In answer to the second question: What’s going on is the former Chief of Staff, Gen Fogleman and Secretary Widnall didn’t want this program to become personality dependent
- In other words, they don’t want the emphasis on Core Values to go away when they do
- - Gen Fogleman and Sec Widnall are now retired
So if anything, the move now is to “Personalize” Core Values to the point where each AF member not only understands what it’s all about, but embraces these Values as their own
We do this first, by saying what Core Values are: . . .

23. 1. What Core Values are: Functional Necessary for mission success
Action principles
Followed by all true professionals
Universally prescriptive
Timeless
Unchanging
Functional
Necessary for mission success
need them for Air Force core competencies
need them for joint team victory
need them for national defense
QUICK review of each bullet
So ok, we reach an understanding of what Core Values are, but next the AF wanted to answer the question of “I have personal values, Why are Core Values different from those? . . .

24. 2. How do Core Values differ from personal values?
Core Values are action principles held by those individuals we call professionals
As such, there are three basic relationships possible between Core Values and personal values
Personal values are action principles held by some person
can come from family
can come from mate
can come from peers
can come from faith
can come from pop culture
can come elsewhere
As you can see from the slide, our Personal Value system is made up of inputs from many different sources
(PAUSE, let ‘em read ‘em)
On the other hand, Core Values help us reinforce the notion that military service as an officer, enlisted or even Civil Servant is a profession
The last point here is a good one, each individual in the AF is going to believe one of three things about Core Values and if Civil Air Patrol or just this Region wants to begin a similar program, here’s what you may also see . . .

25. 2 3 1 CONFLICT ALIGNMENT COMPATIBILITY
Three types of reactions - I will bet you these reactions to Core Values are not only heard in the Air Force; You know your people as I do, I bet their reactions will fall into one of these three categories:
1. First, ALIGNMENT: there will be those professionals who will fully embrace and trust these Core Values and make them part of their own makeup
2. Or, the slightly cynical person who will say, OK, some is fine, I’ll adopt those that are COMPATIBLE with my make up
3. Then last, as in any organization, you may experience those in total conflict with the whole notion of Core Values
COMPATIBILITY

26. 3. Why these Core Values? Everyone seems to have them:
“Duty, Honor, Country” (USMA)
“Honor, Courage, Commitment” (USN)
“Safety, Quality, Comfort, Durability, & Value” (Volvo)
“Integrity, Customers, Employees, Communities, Entrepreneurial Spirit, Efficiency, Autonomy of Operating Units, & Change” (Williams Companies)
“Caring, Compassion, Dignity, & Non-Abandonment” (Calvary Hospital, Bronx NY)
“Integrity, excellence, service, profitability, leadership, & sensitivity” (Bonneville International)
The AF is truly not alone as it tries to capture what it’s stated values are
- Here’s but a few that are out there in the other services and even in industry
[Read down to Volvo]
Why are they all different?
- First, that’s ok! Organizations need not worry - there are no “Universal” Values that are going to apply to every organization
- Bottom Line: it all has to do with the Function of the group
- - They just need to be pertinent to that specific organization
So, where does Civil Air Patrol fit in this Air Force program known as Core Values?

27. ARCHITECTURE AETC/USAFA FIELD WEAVE CONTINUATION SCHOOLHOUSE C A P ?
Round 1
CONTINUATION
Round 3
SCHOOLHOUSE
Round 2
Curriculum
Commissioning/BMT
MAJCOM Team
It truly is as I said on my Introductory Slide: OVER TO YOU!
- Core Values began as strictly an Air Force initiative
Here is a look at our Implementation Architecture:
(DISCUSS EACH “ROUND”, in order)
(Then point to CAP?)
- This was how the AF spread the news on Core Values
-- I see this group as equivalent to the “Wing/Group CCs”
-- In a moment we’ll look at what your “MAJCOM” team, the National HQ, has developed for your Core Values, but the success of CAP embracing Core Values falls on your shoulders
-- You wouldn’t be attending the Region Staff College unless you were dedicated to the success of CAP, as I know you are, and as the Senior Leadership, it is incumbent upon you to support National endeavors
[Word’s cont on next page, don’t change slide yet tho]
On-Going Training
Tech/Flying Trng
Wing/Group CC’s
Website
Squadron CC’s
PME
Troops in Field
C A P ?
Education

28. “This is an indictment of the moral climate of CAP and its people.”
CONT.
- - Adopting Core Values might serve to refocus those long-term members of CAP who may have forgotten why they volunteered to join Civil Air Patrol
- - Serve as a vehicle for some introspection by the organization as a whole
- - You may discover or re-discover where you want to go
- - Then it might serve as a recruitment tool
The potential Cadet or Senior Member might find a connection with your stated Values and seeing them in print may foster a desire for attachment to such a group as your’s
It might also serve notice to potential members that the step of “Volunteering” gets you in the door; but once at the door, you must adopt the values of the organization, or don’t bother looking for admission
It won’ be easy, you’ll hear comments like this: [SLIDE ON]

29. “This is an attempt by school teachers to take over the Civil Air Patrol.”
OR THIS . . .

30. “This is an attempt to teach personal morality to our people!”
OR maybe even this.
My bottom line to you - DO WHAT YOU WILL
Some will complain,
Most will follow
Along the way you will be surprised at how many want to contribute

31. CORE VALUES - CAP VIEW Integrity Excellence in all we do Volunteerism
Dependability
Trust
Respect
Fun
- These then are the seven CAP Core Values
[Read each one slowly]
- Let me quickly take you through each one

32. Shared with the Air Force
CORE VALUES - CAP VIEW
Integrity
Excellence in all we do
Shared with the Air Force
Meaning is the same
- CAP recognizes “Integrity” is the cornerstone of all that’s moral and just in a society. It means to be incorruptible; it’s synonym is simply: HONESTY
-- It is neither SITUATIONAL nor CONDITIONAL
-- Integrity implies total commitment to honest and above board thought and action
- “Excellence in all we do” really speaks to itself
-- It’s simply Civil Air Patrol members striving to be the best
-- One squadron, one wing, one REGION may not always end up number one, but you can always reach for it!

33. Volunteerism CORE VALUES - CAP VIEW Goes beyond just giving your time
Similar to AF: “Service Before Self”
Goes beyond just giving your time
As much care to CAP as your professional career
[First bullet]
- Spirit of volunteerism is the “willingness” and “ability” to give of oneself, sometimes at personal sacrifice
[Second bullet]
- It extends to the willingness to OBEY the rules & regulations of CAP
- To RESPECT your fellow members
- To practice SELF DISCIPLINE so that you may give your all
- Finally, to have FAITH in your fellow members, your Commanders, and in the institution of Civil Air Patrol
As the last bullet says, all rolled together, it means you treat your volunteer service in CAP with as much respect and attention as you do your professional career

34. Dependability CORE VALUES - CAP VIEW
It’s quality control
You’re there when you say you’ll be
Performing CAP missions “consistently” and “efficiently”
Dependability is as I have here:
- Quality control
- You become known by your level of dependency shown - Do you do what you say you will?
- For CAP to perform its vital missions and to maintain the right level of preparedness, your dependability demands consistency and efficiency

35. Trust CORE VALUES - CAP VIEW . . . In your fellow member
. . . In yourself
. . . In your fellow member
. . . In your equipment
. . . In your mission
. . . In the CIVIL AIR PATROL
[Read each bullet]
- Trust is a two-way street
-- You must trust those around you before those around you can have trust in you!
- Trust MUST permeate everything you do

36. Respect CORE VALUES - CAP VIEW . . . For the equipment and mission
. . . For your boss, peers & subordinates
. . . For the equipment and mission
. . . For OURSELVES
- Respect for your boss, peers & subordinates is essential
- Respect for the dangerous & increasingly high-tech equipment as well as the important missions we do is equally important
- Finally, we must respect ourselves: our ability to do our jobs well & quickly
-- The people we work with won’t respect us if we don’t respect ourselves

37. F U N! CORE VALUES - CAP VIEW ‘Nuff said
- Look folks, this IS the Civil Air Patrol
- You’re not getting paid to do this, you gotta’ relax and have FUN!!
- I realize for many CAP is a passion, and that “heart” you put into it is super, but it is a hobby
- Every one of you MUST, WANT to be here so keep the Core Value of FUN in your daily cross-check

38. CLOSING THOUGHTS What Core Values is NOT: What Core Values IS:
Another “Quality” Program
A 7 Month Training Program
A 7 Year Training Program
What Core Values IS:
A path and a process to develop volunteers who embrace the values of the
Civil Air Patrol
- This is not solely a command initiative
- TRUE, commanders must lead by example and are the point people for instilling core values, BUT it is really all member’s responsibility to live by them
- You will find that the people around you will mirror your own conduct so should YOU choose to NOT follow YOUR Core Values, don’t be surprised when others don’t as well
-- At the same time, you’ll lose the respect of those around you who do embrace Core Values

39. CORE VALUES - CAP VIEW Integrity Excellence in all we do Volunteerism
Dependability
Trust
Respect
Fun
- What are Core Values really?
- It’s fair treatment and common sense, defined and institutionalized
- It is a critical tie that helps to define your relationship with your parent organization: the US Air Force
- I feel and hopefully you will too, Core Values is a path towards teamwork, fair play and success

40. TEAMWORK FOR AMERICA’S FUTURE
CAP and USAF
TEAMWORK FOR AMERICA’S FUTURE 52