1. HFT 2008 Panel: The Gurus View 1 The Gurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman

2. HFT 2008 Panel: The Gurus View 2 The GuruGurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman

3. HFT 2008 Panel: The Gurus View 3 The GuruGuruGuruGuruGuruGuruGurus View: An ultimate ICT user experience? Facilitator: Bruno von Niman

4. HFT 2008 Panel: The Gurus View 4 Gurus! Guru (Sanskrit: ), is a term denoting a teacher in the religious or spiritual senseSanskritteacher commonly used in Hinduism, Buddhism, and Sikhism, as well as in many new religious movements.HinduismBuddhismSikhismnew religious movements In contemporary India, the word "guru" is widely used with the general meaning of "teacher." In Western usage, the meaning of guru has been extended to cover anyone who acquires followers, though not necessarily in an established school of philosophy or religion.India In a further Western metaphorical extension, guru is used to refer to a person who has authority because of his or her perceived secular knowledge or skills; In a toys world: Ken- Guru… Gurus also use empathy in common life.

5. HFT 2008 Panel: The Gurus View 5 The Guruss View: An ultimate ICT user experience?

6. HFT 2008 Panel: The Gurus View 6 Gurus: Jim Nieters, Yahoo Stéphane Boyera, W3C Prof. Harold Thwaites, Multimedia University Matthias Schneider, Nokia and ETSI STF333 David Williams, Asentio Design and ETSI STF333 Takahiro Iijima, Panasonic

7. HFT 2008 Panel: The Gurus View 7 The changing focus of user experience in telecommunication 1890s:The handset 1960s:Speech quality, weight of handset, length of cord, rotary dial 1980s: Digital exchanges, first mobile networks 1990s:Services and applications 1995:Mobile phones, basic services 2000: Mobile Internet 2008: Mobile broadband, global coverage, ads

8. HFT 2008 Panel: The Gurus View 8 User experience of ICT Important role in everyday life- eSocieties Tru convergence Mobile, multimodal, personal, universal, always-on, ever-smarter, you-name-it; 3x more mobile access than fixed- line Never better, never more complex! New divides?

9. HFT 2008 Panel: The Gurus View 9 The Usability Gap Evidence in the perspective of 10 years: One device

10. HFT 2008 Panel: The Gurus View 10 Changing times Phones as easy to use as a PC…

11. HFT 2008 Panel: The Gurus View 11 Do standards help - you? ETSI generic UI guidelines Deployment 2G-oriented set Development of 3G-centric expansion in STF322 Voice commands Character standard W3C Recommendations Mobile Web Web Security Regulations? Accessibility requirements in procurement General knowledge levels on the increase?

12. HFT 2008 Panel: The Gurus View 12 Always-on, multi-cultural and the other billions

13. HFT 2008 Panel: The Gurus View 13 Accessibility for more - for all?

14. HFT 2008 Panel: The Gurus View 14 Services and the mobile Internet We have to grow the traffic volume- not voice, but data traffic. 80% of our customers are either not using data services at all or only slightly We are having a hard time convincing customers to take up video phone conversations. …video phone service is not really rooted in the culture yet, so we have to try to further promote it. It will be very hard to survive if you are offering only voice. NTT DoCoMo CEO Nakamura, 2005 (BusinessWeek July25/August1, 2005)

15. HFT 2008 Panel: The Gurus View 15 How do we collaborate, invent and develop? If you feel in control, it means you dont push hard enough! Nelson Piquet, retired F1 driver

16. HFT 2008 Panel: The Gurus View 16 Ads = just annoyance?

17. HFT 2008 Panel: The Gurus View 17 Its all about the users, not the technology Tim Berners-Lee