1. 18/05/2015Unit 2 (a) Transactional Websites Unit 2 Assessment Criteria (a) 18 marks

2. 18/05/2015Unit 2 (a) eportfolio Structure Suggested eportfolio structure for assessment criteria (a)  Introduction  Browsing  Making a purchase  Conclusion

3. 18/05/2015Unit 2 (a) Introduction Choose a transactional website to investigate Write an introduction explaining  The purpose of the site  What products / services are offered  Why you chose this site

4. 18/05/2015Unit 2 (a) Investigation Investigate the website including explanatory text and well chosen (and optimised) screen shots. Discuss  The structure of the site  Features that catch your attention  Product search, selection and information such as reviews, ratings and images  Methods used to capture customer information (both overt and covert)  Customer authentication  Techniques to engage, retain and entice customers  Virtual shopping baskets  How is a purchase made – checkout – logon - confirmation  Security  Feedback  What about returning goods

5. 18/05/2015Unit 2 (a) Investigation Customer information is usually recorded. Consider  Analysis of purchase histories and sales information  Loyalty schemes  Surveys  Competition  Cookies  Spyware

6. 18/05/2015Unit 2 (a) Assessment Evidence Investigate a suitable transactional website Describe the main features of the site’s design Evaluate the overall effectiveness of the site’s design suggesting areas for improvement