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Business model innovation New engine for growth Boris Golob www.step.uniri.hr
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Why business model innovation? … something strange is going on!
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Profit from free.
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Mass production of single products.
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Customers as suppliers.
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Users as partners.
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Competitors as partners.
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Why bother? Life’s good… Who cares?
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Life’s good…
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… and full of surprises!
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New business models irreversible change industries, markets and customers!
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Tradition is not a business model!
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? $ 10.000 mil. vanished from USA Newspapers Classified Ads Market between 2002-2008 $ 100 mil. Craiglist’s estimated annual income
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Innovation or value creation opportunities
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Technology innovation
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Products & services innovation
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Process innovation
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Business model innovation
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It’s (not) happening here…?
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Oh yes, it is!
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Not all business models are alike…
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Solution shops
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Value-adding process businesses
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Facilitated networks
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Ivo, Ivo & Ivo Attorney at Law Innovations within a business model type SolutionProcessNetwork
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Innovations that changed a business model type SolutionProcessNetwork
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Newspapers: three business models wraped up in paper… Information&Knowledge Readers attention (to advertisers) Classified ads
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the rationale of how an organization creates, delivers and captures value Business model is
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Value proposition + Structure + Profit model Business model is Resources Processes
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Toolkit for understanding, analysis and creation of business models …
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Business Model Canvas www.businessmodelgeneration.com
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Customer Segments www.businessmodelgeneration.com
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Value Proposition www.businessmodelgeneration.com
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Channels www.businessmodelgeneration.com
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Customer Relationships www.businessmodelgeneration.com
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Revenue Streams www.businessmodelgeneration.com
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Key Resources www.businessmodelgeneration.com
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Key Activities www.businessmodelgeneration.com
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Key Partners www.businessmodelgeneration.com
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Cost Structure www.businessmodelgeneration.com
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Business Model Canvas www.businessmodelgeneration.com
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Business model innovation… … means being different. Very different!
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… and not just having a good idea! Swatch is a colorfull watch? Amazon is an on-line bookstore? Apple is a designer computer? Ryanair is a cheap flight?
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Innovation toolbox… Job-to-be-done Disruptive innovation ideas Resources,Processes & Values… Outcome Driven Innovation Discovery Driven Planning Blue Ocean Strategy Tools …
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Thank you Boris Golob bgolob@uniri.hr Download e-book Inovacija.4shared.com (Croatian version only, sorry)
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