1. www.imeche.org GAINING MEDIA COVERAGE PROMOTING ENGINEERING Dan Hearn Press Officer – Institution of Mechanical Engineers 05 April 2014

2. AGENDA. 01Why do we bother? 02Work of the media team at HQ 03Media coverage 04The Institution on television 05Where do volunteers fit in? 06Media coverage from volunteers 07Writing a good press release 08 Getting journalists to attend 09 Social media 10 Questions?

3. WHY DO WE BOTHER WITH MEDIA?. “To raise awareness of engineering, and publicise the work the Institution undertakes around the world. Our ultimate goal is always to attract new members.”

4. WORK OF THE MEDIA TEAM AT HQ

5. INSTITUTION THEME REPORTS DRIVING MEDIA COVERAGE

6. POLICY STATEMENTS BOOSTING INSTITUTION MEDIA COVERAGE

7. MEDIA COVERAGE

8. INSTITUTION ON TELEVISION BBC NEWS AT TEN

9. INSTITUTION ON TELEVISION BBC LOOK EAST

10. WHERE DO VOLUNTEERS FIT IN? MEMBER INPUT IS VITAL Across the UK, Institution members are running and supporting interesting and innovative events every day. Many of these are of interest to the local press – this could involve journalists coming along, or papers using vent photos. Talk to us!

11. Letting us know, email: media@imeche.org Finding an angle / writing a press release Inviting media Taking photographs / film Being an Institution spokesperson Social media Institution member and Bloodhound ambassador Gordon Strang explains the project to children at his local school WHERE DO VOLUNTEERS FIT IN?

12. MEDIA COVERAGE FROM VOLUNTEERS

13. FORMULA STUDENT 2014 DRIVEN BY INSTITUTION VOLUNTEERS

14. WRITING A GOOD PRESS RELEASE ANGLE – Get a good news angle NAME – Name the Institution of Mechanical Engineers TIMING – News isn’t news if it’s a week old SHORT – Keep it short STYLE – Never use a long word when a short word will do Or ANTSS, for short! Remember, we’re always happy to draft/edit/help with any press releases or articles you may be planning. The five things to remember:

15. What When Where Contact details Photos and filming opportunities GETTING JOURNALISTS TO ATTEND The key information all reporters need:

16. SOCIAL MEDIA Thinking about social media? Then get in touch: socialmedia@imeche.org

17. QUESTIONS?

18. THANK YOU For more information please contact: Dan Hearn – Media Relations Executive media@imeche.org www.imeche.org