1. Innovative business approaches to water use October 2013 Hans Schoolderman www.pwc.nl

2. PwC Compared to an innovative approach, what does the traditional business approach to water use look like? Managing and communicating water impact 2

3. PwC 1. Organisations separate ecological modelling from regular decision making 3 Managing and communicating water impact Ecological footprint of World Cup Soccer – Holland/Belgium-bid

4. PwC 2. Financial & sustainability reporting stand apart 4 Managing and communicating water impact.

5. PwC “This made sense when corporate responsibility was about installing water-saving taps, and sponsoring local sports clubs…” Managing and communicating water impact 5 Why would managers and investors bother to spend their limited time on those marginal things??

6. PwC Statement: An increasing number of companies acknowledge that ‘sustainability issues’ are in fact material to their ability to create and sustain value. Managing and communicating water impact 6 Surely management and investors are willing to spend their time on those issues! Unilever: water scarcity BP: safety

7. PwC So: Innovative business approaches to water pop up, including: Managing and communicating water impact 7 October 2013 1.Integrated thinking (and reporting) 2.Measuring total impact 3.Holistic decision making

8. PwC 1. Integrated thinking CR and business strategies merge into sustainable strategies 8 October 2013Managing and communicating water impact “We plan to double our turnover while halving our environmental footprint.”

9. PwC 2. Measuring total impact Complement your P&L with an E P&L (and an S P&L) 9 October 2013Managing and communicating water impact

10. PwC 3. Holistic decision making Total Impact Measurement and Management Business activities $ GHGs and other air emissions Waste Land use Water use Property taxes Production taxes People taxes Profits taxes Livelihoods Health

11. PwC A. Should an African beer brewer decide to import barley ? Water efficient, GHG intensive

12. PwC B. Or would he rather source the barley locally? Not water efficient, attractive for livelihoods

13. Prioritise material water issues! © 2013 PwC. All rights reserved. Not for further distribution without the permission of PwC. "PwC" refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Please see www.pwc.com/structure for further details.www.pwc.com/structure Fill your toolbox with: 1.Integrated thinking 2.Measuring total impact 3.Holistic decision making (Total Impact Measurement and Management)