1. The value of place How landscape & distinctiveness underpins tourism in East Anglia March 2015

2. The Tourism Opportunity £4.6bn economic contribution 15% & 11% employment – 90,000 jobs Employment growth at 5.4% Lesser known destinations with an incredible offer to visitors – unique landscapes Dry, safe and accessible!

3. How we differentiate ourselves… Landscape is our USP… Suffolk coast & heaths Norfolk & Suffolk Broads Brecks & Thetford Forest North Norfolk The Fens Add in attractions, accommodation, heritage & history, arts & culture, food & drink…

4. But landscapes are our tourism stars!

5. View supported by research…

6. They’re interested in natural capital…

7. They’re coming for our natural capital

8. They’re enjoying ‘great outdoors’ when here

9. They rate our natural capital

10. They like the ‘sense’ of the landscape

11. Stop talking about ‘The Season’!

12. Reflected on our websites…

13. PR & press trips

14. https://www.youtube.com/watch?v=pMy15rNFvyw Digital films…

15. Using natural landscapes as a pull: ‘I wish I was there…’ Campaigns…

16. Deep History Coast – what coastal erosion is revealing to us… Bigger than Jurassic Coast?

17. Without landscape, we’d… Have no differentiation Have a weaker identity Have no Unique Selling Proposition Have a FAR POORER tourism offering

18. That’s why tourism and the landscape go hand-in-hand