1. getting startups started Pete Mitchell | Simon Douglas

2. Guidelines for this deck To provide a summary overview of the current business, your expectations and drivers going forward Use the structure and templates of the slides where possible. Feel free to add slides if you need, although remember, less is more. This deck will be used to present to investors and selected slides will be used on the website for pre NDA exposure of the solution. NDA from Vantageap must be compete prior to completion

3. Solution Overview SAMPLE

4. Team and Advisors [Experience and Track Record]

5. Market Size Note 1 – Whilst we support global domination from day 1, investors would like to see more focus so be clear on which market/geography you will deliver. Note 2 – Should your solution be applicable to more than 1 addressable market i.e consumer and SME please assess each market separately

6. Key Competitors Note 1 – It is likely you will have lots of competitors but focus on the biggest and toughest, if you can beat them the others will be easy. Note 2 – Understand of the competitive landscape is critical for investors, they will be put off if you don’t demonstrate you know what your up against. Be assured, there are always competitors so be open. Advantages over key competitor 1.XXXX 2.XXXX 3.XXXX 4.XXXX 5.XXXX Advantages over key competitor 1.XXXX 2.XXXX 3.XXXX 4.XXXX 5.XXXX Who else is coming into the market or could diversify into your segment? How will you differentiate? (Example – A new entrant my aquire our major competitor or your movement/success in the market my encourage others to enter) Who else is coming into the market or could diversify into your segment? How will you differentiate? (Example – A new entrant my aquire our major competitor or your movement/success in the market my encourage others to enter)

7. Key Competitors Note 1 – It is likely you will have lots of competitors but focus on the biggest and toughest, if you can beat them the others will be easy. Note 2 – Understand of the competitive landscape is critical for investors, they will be put off if you don’t demonstrate you know what your up against. Be assured, there are always competitors so be open. Advantages over key competitor 1.XXXX 2.XXXX 3.XXXX 4.XXXX 5.XXXX Advantages over key competitor 1.XXXX 2.XXXX 3.XXXX 4.XXXX 5.XXXX Who else is coming into the market or could diversify into your segment? How will you differentiate? (Example – A new entrant my aquire our major competitor or your movement/success in the market my encourage others to enter) Who else is coming into the market or could diversify into your segment? How will you differentiate? (Example – A new entrant my aquire our major competitor or your movement/success in the market my encourage others to enter)

8. Benefits Costs Ease of Use OTHER PROVIDER XXXX XXXX. XXXX OTHER SOLUTION COMPETITOR YOUR SOLUTION HERE Value to User XXXX

9. Prospective Partner Partner 1 Value to Partners Partner 2 Partner 3 Partner 4 Partner 5 Product ServiceValue Proposition Conversion Rate XXXX

10. User Acquisition Xxxx xxxx XXXX Launch Growth Maturity

11. Business Model From? Future Potential Revenue Streams 1.XXXX 2.XXXX 3.XXXX 4.XXXX 5.XXXX Future Potential Revenue Streams 1.XXXX 2.XXXX 3.XXXX 4.XXXX 5.XXXX Based on? Fee Types? How would you explain your Business Model in 3 Bullets 1.XXXX 2.XXXX 3.XXXX How would you explain your Business Model in 3 Bullets 1.XXXX 2.XXXX 3.XXXX Year 1 - £ Year 2 - £ Year 3 Year 1 - £ Year 2 - £ Year 3

12. Option 1Option 2Option 3 Your Here Exit Strategy Note 1 – Investors only make money when you exit or start making a return Note 2 – A clear exist strategy shows you are looking and have an end goal. Note 3 – This is just a high level assessment, DON’T include expected valuations or exit at certain revenue points. Note 4 – Identify simply who would be interested in Acquisition, JV, IPO or Partnership and who the potential candidates could be.

13. vantageap.com