1. Stump The Experts With Your Uncodable – Undeliverable-As-Addressed Mail National Postal Forum April 11 – 14, 2010 Jim Wilson, Manager Address Management, USPS ® Charles Hunt, Program Manager, Intelligent Mail & Address Quality, USPS ®

2. 2 QUALITY ADDRESSING PROFESSIONAL CERTIFICATE This session qualifies as one of the four Addressing sessions in addition to the Tuesday, May 20 th General Session needed for the Address Quality Specialist Certificate!

3. Introducing Today’s Experts Jim Wilson – Manager, Address Management Charles Hunt – Program Manager, Licensing & Move Update Support

4. What Makes Us Experts?  We Know the Right Tools to Use!  We Know the Tricks-of-the-Trade!  We Know Where to Go for Answers!

5. Defining Undeliverable-As-Addressed (UAA)  Undeliverable-As-Addressed (UAA) Means the Mailpiece Cannot Be Delivered to Either the Address or to the Recipient Shown on the Mailpiece and Must Be: ♦ Forwarded to New Address ♦ Returned to Sender ♦ Disposed as Waste

6. 6 Original Address New Address Forward 21.3¢ / pc. 1.985 Billion pieces $421.9 Million Return 51.3¢ / pc. 1.60 Billion pieces $822.5 Million Waste 4.4¢ / pc. 6.136 Billion pieces $269.8 Million x 9.724 Billion pieces $1.856 Billion 2004 Christensen UAA Report

7. Reasons Why Mail Is Undeliverable  Customer Has Moved:75.8% ♦ Requires Forwarding:29.1% ♦ Forwardable, Not Eligible:19.2% ♦ Not Forwardable:27.5%  Address Element(s) Incorrect:12.4%  Other Reasons:11.8% ♦ Vacant7.7% ♦ No Mail Receptacle 2.9% ♦ Refused 0.9% ♦ Other 0.3%

8. But My “Bad” Addresses Get Delivered!  A “Conservative” Estimate is that Each Year, 2.2 Billion Mailpieces are Delivered Without Complete Address Information ♦ Requires Carrier’s Personal Knowledge ♦ Additional $160 Million USPS ® Cost  An Additional 1.2 Billion Mailpieces Lack Complete Address Information and Have to Be Returned or Disposed ♦ Additional $185 Million USPS Cost

9. Tools-of-the-Trade You Should Be Using To Improve Address Quality! CASS™ Address Element Correction LACS Link LACS Link ® DPV ® – Vacant Table DPV ® OneCode ACS ®

10. Use The Right Tools – CASS™  First-line Tool to Standardize Addresses and Determine Correct Postal Codes ♦ Verify or Correct Street Name Elements ♦ ZIP™ Code, ZIP + 4 ® Code, Carrier Route  Perform Regular CASS Processing to Keep Your Addresses Updated

11. Use the Right Tools – CASS ™ /DPV ®  CASS/DPV Validates the Specific Accuracy of Street Numbers and Apartment or Suite Numbers ♦ Prevent Entry of Incomplete Addresses at Point- of-Capture ♦ Identify Addresses in a Mailing List with Known Deficiencies that May Affect Deliverability ♦ Update Your Addresses with the Correct Address Information

12. Use The Right Tools – CASS ™ /LACS Link®  LACS Link Updates Addresses Changed Due to Local Community Address Conversions or 9-1-1 Implementation  Approximately 400,000 Rural Route/Box Numbers Changed Each Year Since 1994  Also Used for Street Name Changes or Address Renumbering

13.  Example Of 9-1-1 Address Conversion Original:RR 2 Box 1948 Somecity US 01234-6789 Converted:1 Bryant LN Somecity US 01234-9876  Mail Delivery Following An Address Conversion ♦ USPS ® Policy is to Deliver Mail Bearing Original Address for One Year Following Address Conversion ♦ After One Year Mail with Original Address May Be Returned To Sender Use The Right Tools – CASS ™ /LACS Link®

14.  CASS/DPV with New Vacant Table ♦ Mail Sent to Vacant Addresses Accounts 7.7% Of All UAA  Identify Addresses that May Be Vacant Before You Mail! ♦ Ask Your CASS Vendor About How You Can Get the Vacant Table Today! Now Available! Use The Right Tools CASS™/DPV ®

15. Return To Sender Insufficient Information United States Postal Service Address Element Correction

16. Have Addresses That Just Won’t Match?  Address Element Correction (AEC) may be the Solution! ♦ Send Any Addresses That Can’t Be Matched Using CASS™/DPV ® To USPS ® For Correction  AEC ♦ Advanced Address-Matching Based On USPS-Developed Algorithms ♦ Typically Resolves Approximately 30% Of Addresses ♦ Costs $15 Per 1,000 Records Processed  AEC II ® ♦ Unresolved AEC Addresses Sent To Local Delivery Office For Delivery Force Knowledge™ Resolution ♦ $.25 Charge For Corrected Or Resolved Addresses

17. AEC II ® with Delivery Force Knowledge ™

18.  It is Important to Everyone in the Mailing Industry to Make Effective Delivery of All Mail a Goal and Reduce the Volume and Cost of UAA!  Your United States Postal Service ® Provides Many Products and Services to Assist You in Reducing Undeliverable-as-Addressed Mail Reducing Your UAA is Achievable!

19. CASS

20. DPV

21. LACS Link

22. DPV Vacant

23. AEC

24. OneCode ACS

25. For More Information www.usps.com/ncsc ribbs.usps.gov Customer Care 1-800-238-3150

26. QUALITY ADDRESSING PROFESSIONAL CERTIFICATE Knowledge Questions 1.The Most Common Reason Why Mail is Undeliverable-As-Addressed is Because the Street Address is Wrong? True/False 2.There Are No Tools Available that Identify Before Mailing Whether an Address is Vacant? True/False 3.The AEC Program Can Help Correct Addresses that Cannot be Matched by CASS™ Certified Software? True/False

27. Wednesday Move It or Lose It Charles Hunt/Marty McGuire – Period 16, 2:15 pm – 3:15 pm Stump the Experts with Your Undeliverable Mail Jim Wilson/Charles Hunt – Period 17, 3:30 pm – 4:30 pm T uesday What are “Bad” Addresses & What Do You Do With Them – Exactly? Wanda Key/Wanda Senne – Period 10, 10:00 am – 11:00 am Monday How Government Agencies Use Address Quality to Better Serve the Community Gail Milton/Mike Sexson – Period 5, 10:00 am – 11:00 am Your Software is Talking – Are You Listening? Jim Wilson/Chris Lien – Period 6, 11:00 am – 12:00 pm The Essentials of Great Addressing Gail Milton/Laine Ropson – Period 7, 2:00 pm – 3:00 pm Speaker Schedule

28. Thank You!