1. Coca-Cola Chelsey Petrey
“There is no limit to what a man can do or where he can go if he doesn’t mind who gets the credit “
Robert Woodruff
Chelsey Petrey, 3:30pm

2. Overview History Leadership Sponsorship Financial Information Slogans
What’s New
Conclusion
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3. Atlanta Beginnings Dr. John Pemberton created Coca-Cola
Sold at Jacob’s Pharmacy for 5 cents
Frank Robinson created the name and script logo
Pemberton sold the business to Asa Candler
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4. Beyond Atlanta Incorporate and formula patented
Joseph Biedenharn bottled Coca-Cola using a common glass bottle called the Hutchinson
Root Glass Company manufactured the contour bottle in 1916, inspired by the shape of the African cola nut.
Ffff
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5. Robert Woodruff Candler sold Coca-Cola to Ernest Woodruff
Robert Woodruff assumed leadership
Advertising
Six- bottle cartons
Coca-Cola cooler
Coca-Cola bell glass
Used Sundblom’s Santa Claus picture
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6. Woodruff Era Sprite Boy used to introduced Coca-Cola
Provided Coke to the military for five cents a bottle during World War II
First product on the cover of Time Magazine
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7. Woodruff Era
Expanded into foreign markets with local bottles, trucks, and personnel
Cans and plastic bottles
Coke Wave introduced
Fanta, Sprite, Tab, Mr. Pibb, and Mello Yello introduced
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8. Roberto Goizueta Named Chairman and CEO
Intelligent and Innovative risk taking
Coca-Cola Enterprise, Inc
Diet Coke
New Coke
Coca-Cola Classic
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9. Douglas Daft Introduced Coca-Cola Polar Bears
Donated 20,000 commercials to the library of Congress
Introduced Dasani and Vanilla Coke
Introduced new “Coca-Cola…Real” marketing platform in 2003
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10. Coke Commercial
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11. Sponsorship Olympics Project Hope Art of Harmony
Tiger Woods Foundation
Coca-Cola Racing Family
Children’s Miracle Network
Boys and Girls Club of America
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12. Annual Income Statement
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13. Annual Balance Sheet
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14. Stock Chart
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15. Coca-Cola Slogans 1886 Drink Coca-Cola
1913 The Best Beverage Under the Sun
1929 The Pause that Refreshes
1937 America’s Favorite Moment
1945 Passport of Refreshment
1955 America’s Preferred Taste
1963 Things Go Better With Coke
1976 Coke Adds Life
1984 Just For The Taste of It
1985 America’s Real Choice
1993 Always Coca-Cola
2003 Coca-Cola Real
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16. What’s New Introduced a Ginger-flavored version of Sprite in China
Started testing digital advertisements on its fleet of trucks in Atlanta, Chicago, Denver, Santa Fe, and New England
Constructed its first plastic recycling plant in Latin America
Launched DASANI in Ghana, Kenya, and will expand the drink throughout Africa
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17. “Look Up”
A new TV campaign has been launched in Thailand called “Look Up”
These Coca-Cola commercials target teens and commemorate teen lifestyle
They encourage teens to believe in themselves and follow their dreams

18. Conclusion Coca-Cola is one of the most popular beverages in the world
So many different products give you so many options; therefore, Coca-Cola is bound to please almost everyone
So, whenever you are thirsty, go ahead a crack open a refreshing can of Coke; you won’t be disappointed
Chelsey Petrey, 3:30pm

19. Bibliography
Annual Financials. (2005). Retrieved March 15, 2005, from
Bittar, Christine. (2005). “Coke Eyes Lasting Impressions With Impressive Mobile Ads.” Brandweek. New York: January 24, Vol. 46, Iss. 4; pg. 32, 1 pgs. Retrieved March 8, 2005, from ProQuest database.
Coke Citizenship. (2002). Retrieved February 10, 2002, from index.html
Coke Insider (2002) Retrieved June 30, 2002, from
Chelsey Petrey, 3:30pm

20. Bibliography
Coca-Cola Heritage. (2002). Retrieved February 9, 2002, from
Coca-Cola History and Collecting. (2001). Retrieved December 27, 2001, from
Cola Wars. (2002). Retrieved January 29, 2002 from
Chelsey Petrey, 3:30pm

21. Bibliography
Madden, Normandy and Laurel Wentz. (2005). “Ginger Sprite tested in China.” Advertising Age. January 31, 2005, Vol. 76 Issue 5, p16, 1/6p, 1c. Retrieved March 8, 2005, from EBSCOhost.
Music and Video Download. (2003). Retrieved February 23, 2003, from
News Index. (2003). Retrieved February 22, 2003, from
Prasad, Gunjan. (2005). “Coke To Sharpen Teen Appeal With 'Look Up' TV Blitz.” Media Asia, 1/28/2005, p4, 1/8p. Retrieved March 16, 2005, from
Stock Chart. (2005). Retrieved March 15, 2005, from
What’s New (2003). Retrieved February 22, 2003, from
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