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Coca-Cola Chelsey Petrey
“There is no limit to what a man can do or where he can go if he doesn’t mind who gets the credit “ Robert Woodruff Chelsey Petrey, 3:30pm
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Overview History Leadership Sponsorship Financial Information Slogans
What’s New Conclusion Chelsey Petrey, 3:30pm
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Atlanta Beginnings Dr. John Pemberton created Coca-Cola
Sold at Jacob’s Pharmacy for 5 cents Frank Robinson created the name and script logo Pemberton sold the business to Asa Candler Chelsey Petrey, 3:30pm
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Beyond Atlanta Incorporate and formula patented
Joseph Biedenharn bottled Coca-Cola using a common glass bottle called the Hutchinson Root Glass Company manufactured the contour bottle in 1916, inspired by the shape of the African cola nut. Ffff Chelsey Petrey, 3:30pm
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Robert Woodruff Candler sold Coca-Cola to Ernest Woodruff
Robert Woodruff assumed leadership Advertising Six- bottle cartons Coca-Cola cooler Coca-Cola bell glass Used Sundblom’s Santa Claus picture Chelsey Petrey, 3:30pm
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Woodruff Era Sprite Boy used to introduced Coca-Cola
Provided Coke to the military for five cents a bottle during World War II First product on the cover of Time Magazine Chelsey Petrey, 3:30pm
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Woodruff Era Expanded into foreign markets with local bottles, trucks, and personnel Cans and plastic bottles Coke Wave introduced Fanta, Sprite, Tab, Mr. Pibb, and Mello Yello introduced Chelsey Petrey, 3:30pm
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Roberto Goizueta Named Chairman and CEO
Intelligent and Innovative risk taking Coca-Cola Enterprise, Inc Diet Coke New Coke Coca-Cola Classic Chelsey Petrey, 3:30pm
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Douglas Daft Introduced Coca-Cola Polar Bears
Donated 20,000 commercials to the library of Congress Introduced Dasani and Vanilla Coke Introduced new “Coca-Cola…Real” marketing platform in 2003 Chelsey Petrey, 3:30pm
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Coke Commercial Chelsey Petrey, 3:30pm
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Sponsorship Olympics Project Hope Art of Harmony
Tiger Woods Foundation Coca-Cola Racing Family Children’s Miracle Network Boys and Girls Club of America Chelsey Petrey, 3:30pm
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Annual Income Statement
Chelsey Petrey, 3:30pm
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Annual Balance Sheet Chelsey Petrey, 3:30pm
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Stock Chart Chelsey Petrey, 3:30pm
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Coca-Cola Slogans 1886 Drink Coca-Cola
1913 The Best Beverage Under the Sun 1929 The Pause that Refreshes 1937 America’s Favorite Moment 1945 Passport of Refreshment 1955 America’s Preferred Taste 1963 Things Go Better With Coke 1976 Coke Adds Life 1984 Just For The Taste of It 1985 America’s Real Choice 1993 Always Coca-Cola 2003 Coca-Cola Real Chelsey Petrey, 3:30pm
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What’s New Introduced a Ginger-flavored version of Sprite in China
Started testing digital advertisements on its fleet of trucks in Atlanta, Chicago, Denver, Santa Fe, and New England Constructed its first plastic recycling plant in Latin America Launched DASANI in Ghana, Kenya, and will expand the drink throughout Africa Chelsey Petrey, 3:30pm
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“Look Up” A new TV campaign has been launched in Thailand called “Look Up” These Coca-Cola commercials target teens and commemorate teen lifestyle They encourage teens to believe in themselves and follow their dreams
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Conclusion Coca-Cola is one of the most popular beverages in the world
So many different products give you so many options; therefore, Coca-Cola is bound to please almost everyone So, whenever you are thirsty, go ahead a crack open a refreshing can of Coke; you won’t be disappointed Chelsey Petrey, 3:30pm
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Bibliography Annual Financials. (2005). Retrieved March 15, 2005, from Bittar, Christine. (2005). “Coke Eyes Lasting Impressions With Impressive Mobile Ads.” Brandweek. New York: January 24, Vol. 46, Iss. 4; pg. 32, 1 pgs. Retrieved March 8, 2005, from ProQuest database. Coke Citizenship. (2002). Retrieved February 10, 2002, from index.html Coke Insider (2002) Retrieved June 30, 2002, from Chelsey Petrey, 3:30pm
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Bibliography Coca-Cola Heritage. (2002). Retrieved February 9, 2002, from Coca-Cola History and Collecting. (2001). Retrieved December 27, 2001, from Cola Wars. (2002). Retrieved January 29, 2002 from Chelsey Petrey, 3:30pm
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Bibliography Madden, Normandy and Laurel Wentz. (2005). “Ginger Sprite tested in China.” Advertising Age. January 31, 2005, Vol. 76 Issue 5, p16, 1/6p, 1c. Retrieved March 8, 2005, from EBSCOhost. Music and Video Download. (2003). Retrieved February 23, 2003, from News Index. (2003). Retrieved February 22, 2003, from Prasad, Gunjan. (2005). “Coke To Sharpen Teen Appeal With 'Look Up' TV Blitz.” Media Asia, 1/28/2005, p4, 1/8p. Retrieved March 16, 2005, from Stock Chart. (2005). Retrieved March 15, 2005, from What’s New (2003). Retrieved February 22, 2003, from Chelsey Petrey, 3:30pm
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