2.   Labels are unique, but there are a few things that should make it on the label  Name  Yours/ wineries or whatever your wine should be associated with  Year of the wine  Type of wine Information Required

3.   There are many ways to catch an eye  Color  Picture  Text  Target Market will effect your design  Age  Income  Culture  Region  Price of your wine Aesthetics

4.   Each website has different styles and prices  Reflective of the amount of text and design  The more you purchase, usually the price decreases  This next example is $1.06/label when you purchase 100, or $1.33/label when you purchase 12. Cost

5.  http://www.stoneycreekwinepress.com/index.cfm?method=storelabels.lab elcustomize&labelid=56A70491-B309-C4B9-0769- DF5F5C7DE21E&labelcategoryid=37A40FB6-D3DD-4D4F-81D1- 1AA6E355C46C&LabelTierID=&FollowupID=  In this example, the name of the vineyard is the first thing you see.  Is this smart?  What affects this decision?  Who  Location  Size

6.   In this example, the type of wine is the first thing you see.  Is this smart?  What affects this decision?  Who  Location  Size http://www.stoneycreekwinepress.com/index.cfm?method=storelabel s.labelcustomize&labelid=56A70491-B309-C4B9-0769- DF5F5C7DE21E&labelcategoryid=37A40FB6-D3DD-4D4F-81D1- 1AA6E355C46C&LabelTierID=&FollowupID=

7.   http://www.stoneycreekwinepress.com/  http://www.myownlabels.com/wine_labels/  http://www.bottleyourbrand.com/personalized- wine-labels?gclid=CLT08ZTM- qsCFegZQgodHh29oA# Websites

8.   Design your own label using either internet options, publisher or other suitable programs. Avery Print to the Edge Shipping labels, 6874  We will give you a sheet you can use to print your designed labels, or print your own.  Make sure you include the required information so we know which label is yours!  Bring a bottle of your wine labeled to the party at Gorman’s house on Tuesday, December 6 th. If you design separate labels for the Dolcetto and Zinfandel, please bring both.  Feel free to get creative Label Contest

9.   1st and 2nd will be awarded  Everybody gets to vote for their 1 st and 2 nd choices  1 st place votes count 2 points, 2 nd place votes count 1 point  The top two total points are awarded 1 st and 2 nd  Vote based on:  Creativity in design and use of colors appropriate to wine and region  Personal Preferences  Contains needed information Criteria for Label Contest

10.  Examples