1. Globalisation: The Great Debate John Branch, Ph.D. Lecturer in Strategy and Marketing, Stephen M. Ross School of Business Faculty Associate, Center for Russian and East European Studies University of Michigan

2. Debate The Controversy of Globalisation Welcome 1 July 2006... Ross, CREES 1 December...William Davidson Institute Olin: International marketing, IBOC, GMS, OIBA Ph.D., University of Cambridge Oxford and Northwestern ESC Rennes Since 1993, visiting professor: ZSEM, Croatia Sasin, Thailand HSEBA, Finland ESAN, Peru SSE Riga, Latvia Canadian Globalisation The Dimensions of Globalisation

3. Globalisation 2822 articles and 589 books in 2002 Globalisation is...... primarily an economic phenomenon, involving the increasing interaction, or integration, of national economic systems through the growth of international trade, investment, and capital flows (www.globalisationguide.org).... the process of denationalization of markets, politics, and legal systems, i.e., the rise of the global economy (www.globalisationguideorg). But... there is also increasing cross-border social, cultural, and technological exchange. Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

4. From a sociological point of view, globalisation is...... the decoupling of space and time, emphasising that in terms of human communication, there are no temporal or geographic contraints (Anthony Giddens).... a process (or set of processes) which embodies a transformation in the spatial organization of social relations and transactions, expressed in transcontinental or interregional flows and networks of activity, interaction, and power (Andrew McGrew).... a process in which geographic distance becomes a factor of diminishing importance in the establishment and maintenance of cross- border economic, political and socio-cultural relations (Ruud Lubbers). Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

5. Critics would present globalisation as...... a worldwide drive toward a globalised economic system dominated by supranational corporate trade and banking institutions that are not accountable to democratic processes or national governments (www.globalisationguide.com).www.globalisationguide.com... the hegemony of American values (Simon Reich). Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

6. Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

7. The Controversy of Globalisation So, who won the debate? Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

8. Confluence of economic phenomena (capitalism) Liberalisation and deregulation of markets Privatisation of assets Retreat of state functions Diffusion of technology Cross-national distribution and production (foreign direct investment) Integration of capital markets Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

9. Evolutionary process: 16 th century European capitalism, following circumnavigation of earth in 1529 to 1521 Expansion of world trade and investment in late 19 th century Halted by first world war and protectionism of 1920s which led to the great depression Sense of one world during 1875 to 1925: Gregorian calendar, international date line and zones Telegraphy and signalling standards Post second world war: Emancipation of colonies; international cooperation Multinational companies Fall of Berlin wall and collapse of U.S.S.R. Technological advances Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

10. Involves everyone: International organisations: WTO, IMF, World Bank, United Nations Companies Consumers Governments Environmentalists Non-Governmental Organisations Unions Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

11. Controversial: The invisible hand... Does it really work? Putting profits over people Making the poor poorer ‘Washington consensus’ conspiracy to enrich bankers Destroying cultural differences Yielding democracy to faceless multinationals Americanisation Hegemony of WTO, IMF, World Bank Endangers the environment Debate The Controversy of Globalisation Globalisation The Dimensions of Globalisation

12. So What?