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Published byAlfred Ray Modified over 9 years ago
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Branding Review
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Issue #1: NAIS National Animal Identification System Animal Science Principles of Industry Issues in Animal Agriculture
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NAIS National Animal Identification System Current events led to NAIS in 2004 – Cow originally from Canada with BSE (mad cow) found in Washington – Other countries ban US beef imports
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Why a National ID System? 1.Increase Consumer Confidence -Food safety 2.Ensure Market Access -International recognition -Increase exports -Avoid trade barriers
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Why a National ID System? 3.Animal Health -Preventing further spread 4.Bio Security -Agroterrorism -Epidemic/Pandemic
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NAIS NAIS Purpose: Maintaining HEALTH of the livestock in the United States is the most urgent issue for the industry NAIS Goal: Identify animals and premises that had direct contact with an animal disease of concern (FAD) within 48 hours after detection.
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NAIS Essential Components National Premises Identification System Individual Animal Identification System Essential information transfer
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NAIS Premise Identification Premise: a location with an address, livestock and/or livestock handling facilities – applicable to all livestock species – 7-character alphanumeric number – National Premises Number Allocator – Managed by states
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NAIS Which “Premises” need a Premise ID number? Farms and Ranches Livestock Shows Livestock Markets Feedlots Processing Facilities Veterinary Clinics Collection Points
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NAIS Today Not federally mandated, but still in progress Operated state by state
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NAIS: The Controversy Huge negative response to NAIS from many different organizations and individuals
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NAIS: The Controversy Case again NAIS – Will add cost to small farmers/ranchers – Add government bureaucracy – Require additional labor, stress, equipment
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NAIS: The Controversy Case again NAIS (continued) – Invasion of privacy – Will affect religious groups Example: Amish – Favors large, “corporate” agribusinesses at the expense of local and organic producers
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So What’s the Right Answer? No clear right or wrong here! Your task: – Write a ‘letter to the editor’ of your local periodical explaining why others should support OR not support NAIS – Your letter should be 250-500 words in length – Begin!
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