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IMPACT OF PRICE FIXING ONCOMMUNITIES NANDI MOKOENA: COMPETITION COMMISSION, SOUTH AFRICA
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OUTLINE WHAT IS PRICE FIXING? THE COMMISSION’S MANDATE MAJOR CARTELS UNCOVERED BY THE COMMISSION IMPACT OF COMMISSION’S INVESTIGATIONS
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WHAT IS PRICE FIXING? “…on both a moral and practical level, there is not a great deal of difference between price fixing and theft…” (Whish, 2001)
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WHAT IS PRICE FIXING? An agreement not to compete on price Effect is to increase price and/or reduce output Purpose is to maximise profits International studies find a median price mark-up from cartels of +/- 15% Variations include market allocation and collusive tendering
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PRICE FIXING PRICE FIXING An agreement amongst ‘competitors’ to raise, fix or otherwise maintain the price at which goods or services are sold Can occur directly or indirectly Prohibition applies to both purchase and selling prices Frequently includes a policing mechanism
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DIVIDING MARKETS DIVIDING MARKETS An agreement between ‘competitors’ to divide markets amongst themselves In such schemes, competitors: allocate specific customers or suppliers; allocate territories; and/or allocate goods or services Frequently supports price fixing agreement
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COLLUSIVE TENDERING Firms agree, in advance, who will submit the winning bid on tender Forms include bid suppression, complementary bidding and bid rotation Often accompanied by sub-contracting Often found in engineering, construction and State tenders where firms compete for very large contracts
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THE COMMISSION’S MANDATE THE COMMISSION’S MANDATE “Combating cartels should be among the top priorities of any competition law enforcement agency” (International Competition Network, 2005)
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THE COMMISSION’S MANDATE THE COMMISSION’S MANDATE Purpose: …Provide consumers with competitive prices and product choices… Section 4(1)(b) prohibits: Price fixing - 4(1)(b)(i) Market allocation – 4(1)(b)(ii) Collusive tendering – 4(1)(b)(iii)
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THE COMMISSION’S MANDATE THE COMMISSION’S MANDATE Implemented Corporate Leniency Policy (CLP), 2004 Revised in 2008 Pro-active tool, integral to detect and eradicate cartels Indemnity to firms providing information of a cartel
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THE COMMISSION’S MANDATE THE COMMISSION’S MANDATE “First through the door” Cooperate fully with and assist Commission Conditional immunity followed by full immunity Applications received in the Commission’s major cartel investigations Proven successful tool
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MAJOR CARTELS UNCOVERED MAJOR CARTELS UNCOVERED “The poor and the sick have been hit hardest by the bread, milk and drug price fixing scandals exposed by the Competition Commission” (COSATU, 2008)
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MAJOR CARTELS: BREAD
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MAJOR CARTELS: BREAD MAJOR CARTELS: BREAD Commission initiated complaint (WC) Found that Premier (Blue Ribbon) Tiger Brands (Albany) and Pioneer (Sasko) had agreed: to increase price of bread to customers; to fix their to distributors; and not to poach each others independent distributors
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MAJOR CARTELS: BREAD MAJOR CARTELS: BREAD Effect: Prices of basic bread increased by +/- 30c Distributors discounts slashed from 90c to 75c Distributors were refused alternatives One week before Christmas (2006) Ongoing investigation in milling industry
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MAJOR CARTELS: BREAD MAJOR CARTELS: BREAD [The bread case] is a living example of how an unjust economy can further impoverish poor consumers, and destroy opportunities for small businesses (especially those that serve the poor) to help citizens to regain full and free participation in the economy. (National Consumer Forum, 2007)
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MAJOR CARTELS: PHARMACEUTICAL
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Initiated by Commission Adcock Ingram, Fresenius Kabi, Dismed and Thusanong had agreed to: tender collusively for Contract RT299 – state tender for intravenous solutions; divide the private hospital market amongst each other
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MAJOR CARTELS: PHARMACEUTICAL Effect: State paid 10% - 15% more for IV fluids Estimates range from R20 million p.a to R60 million p.a Private hospitals paid up to 33% more for IV fluids Barriers to entry were increased
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MAJOR CARTELS: PHARMACEUTICAL The total expenditure on pharmaceuticals in the public sector is about R 5 billion and even a 5% unnecessary increase impedes us from delivering more services. (Dept. of Health, 2008)
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MAJOR CARTELS: MILK
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Initiated by the Commission Respondents: Clover, Parmalat, Ladismith Cheese, WoodlandsDairy, Lancewood, Nestle and Milkwood Clover received leniency in part Hearings set for September 2008
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MAJOR CARTELS: MILK The Commission found: Clover, Woodlands and Parmalat fixed prices indirectly by co-ordinating the removal of surplus milk from the market; Woodlands and Milkwood fixed the price of UHT milk and allocated geographic areas in which they would not compete in selling UHT milk
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MAJOR CARTELS: MILK The Commission found: Clover, Parmalat, Ladismith, Woodlands Lancewood and Nestle exchanged sensitive information on procurement prices of raw milk in various ways; CSA and Woodlands reached an agreement regarding the selling price of UHT “long life” milk
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MAJOR CARTELS: MILK MAJOR CARTELS: MILK "The main victims are always the most vulnerable in society. With bread and milk price-fixing it is the poor, who spend a much higher proportion of their income on such basic foods.” (COSATU, 2008)
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IMPACT OF INVESTIGATIONS PUBLIC AWARENESS: consumer complaints CORPORATE GOVERNANCE: meaningful responsibility of directors RESPONSIBILITY OF CIVIL SOCIETY: shareholders, consumers demand accountability AMENDMENTS TO THE COMPETITION ACT: strengthen powers of the Commission
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