1. CHANNEL PREFERENCE

2. CHANNEL PREFERENCE AND VIEWING FOR 18-39 YEAR-OLDS TV2 is a clear favourite amongst 18-39 year olds in both channel share and as the preferred channel – indicating that viewing on the channel is sought out rather than default Source: Nielsen Media Q2 2008 to Q1 2009 June TV Fused Research (Channel Preference) and AGB Nielsen 1 Jan – 30 June 2009 (Channel Share)

3. CHANNEL PREFERENCE AND VIEWING FOR 25-54 YEAR-OLDS TV ONE is a favourite amongst 25-54 year olds in both channel share and as the preferred channel - indicating that viewing on the channel is sought out rather than default Source: Nielsen Media Q2 2008 to Q1 2009 June TV Fused Research (Channel Preference) and AGB Nielsen 1 Jan – 30 June 2009 (Channel Share)

4. CHANNEL PREFERENCE AND VIEWING FOR HHS WITH KIDS 0-14 TV2 is a clear favourite amongst Household Shoppers with kids 0-14 in both channel share and as the preferred channel. TV ONE is a strong number 2 most preferred channel against this group. Source: Nielsen Media Q2 2008 to Q1 2009 June TV Fused Research (Channel Preference) and AGB Nielsen 1 Jan – 30 June 2009 (Channel Share)