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Published byJordan Collins Modified over 9 years ago
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Kiss 100 Qtr1 2013 RAJAR
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Key highlights – Qtr1 2013 Kiss 100 now reaches 1.6 million listeners every week Market share is now at 3.9%, Kiss listeners tune in for 8.3 million hours every week Kiss 100 is the most listened to station in London amongst 15-24s. Kiss 100 also comes top against all commercial and BBC stations for reach amongst 15-34s and all commercial stations for share amongst 15- 34s. Kiss has 979,000 ABC1 listeners, and 1.2m Housewives tuning into Kiss every week 895,000 Kiss listeners (55%) don’t listen to Capital, and 1.4 million (86%) don’t listen to Choice The average age of a Kiss UK listener is 28 4.1 million people listen to Kiss across the UK every week Source: RAJAR Q1 2013 Average Age Base: All Respondents
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Key programming highlights – Qtr1 2013 Rickie, Melvin and Charlie now reach 651,000 listeners between 0600-0900 Rickie, Melvin and Charlie reach 51% more 15-24s than Capital, and 12% more than Radio 1 Justin reaches 673,000 listeners every week at 0900-1200 Between 1100-1200, Kisstory reaches 452,000 listeners every week Neev now reaches 599,000 listeners every week from 1200-1500 Michael & Clara, 1500-1900, have 779,000 listeners every week Jez reaches 355,000 listeners between 1900-2200 Monday to Thursday Source: RAJAR Q1 2013
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‘000s 60% of our listeners are affluent ABC1’s 52% of our listeners are female The Kiss Audience Source: RAJAR Q1 2013
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Weekly reach Source: RAJAR Q1 2013 000s
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Market share Source: RAJAR Q1 2013 %
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Weekly reach to 15-24s 000s Source: RAJAR Q1 2013
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Market share amongst 15-24s % Source: RAJAR Q1 2013
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Weekly reach to 15-34s 000s Source: RAJAR Q1 2013
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Market share amongst 15-34s % Source: RAJAR Q1 2013
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Kiss 100 TSA Map
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