1. Arts Intercultural Communication Dr Nadine Normand-Marconnet Caulfield – Global Connections session 9 th March 2015

2. Definition of culture 2 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Lustig, M., Koester, J. (2013, 7 th ed.) Intercultural Competence. Upper Saddle River, N.J. : Pearson Prentice Hall Pearson. (p.26) Beliefs Basic understanding of a group of people about what the world is like or what is true or false Values What a group of people defines as good and ad or what it regards as important Norms Rules for appropriate behavior, which provide the expectations people have of one antoher and of themselves Social Practices The predictable behavior patterns that members of a culture typically follow

3. Definition of ‘intercultural challenge’ 3 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 The ‘intercultural challenge iceberg’, from Pamela Kittler, Food and Culture ( 2001, 3 rd ed.) Race Gender Age Nationality Acculturation/assimilation Socioeconomics status Occupation Health condition Religion Sexual preference Group membership Educational background Political orientation

4. Definition of Intercultural Communication 4 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Intercultural communication is a symbolic, interpretative, transactional, contextual process in which people from different cultures create shared meanings. (Lustig & Koester, 2013:43) Intercultural communication occurs when large and important cultural differences create dissimilar interpretations and expectations about how to communicate competently. (Lustig & Koester, 2013 :48) A situation where people from different cultural backgrounds come into contact with each other; or a subject of study that is concerned with interactions among people of different cultural and ethnic groups and comparative studies of communication patterns across cultures (Zhu Hua, 2011: 422)

5. Cross-cultural or intercultural communication? 5 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Cross-cultural communication Compares and contrasts native discourse and communication styles /behaviours in different cultures E.g. : behaviour of business students in case discussion in Saudia Arabia  behaviour of business students in case discussion in Malaysia Intercultural communication Involves an investigation of interpersonal interaction between individual (or groups) from diverse linguistic and cultural background. E.g. : a South Korean student in Seoul interacting in English with an exchange student from Sweden (Jackson, 2014: 3)

6. Reasons to study IC 6 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 The study of Intercultural communication is bout acquiring the necessary knowledge and dynamic skills to manage differences appropriately and effectively. It is also about developing a creative mind-set to see things from different angles without rigid pre-judgement. (Ting-Toomey & Chung, 2005: 3) Imperative for learning more about IC? Globalisation Internationalisation Communication/transportation technologies Demographic changes Conflict and Peace Ethics Personal skills (self-awareness, creative problem solving, etc.)

7. E.T. Hall (1976): Three dimensions of cultural difference 7 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 -Monochronic-polychronic time -Low-high context of communication -Use of personal space Unambiguous and straightforward messages Direct communication Monochronistic LOW CONTEXT CULTURES Individualistic oriented cultures Meaning comes from context, not from words Indirect communication Polychronistic HIGH CONTEXT CULTURES Collectivist oriented cultures

8. Activity 3: where do you place UK, Malaysia and Australia in this triangle illustrating cultural types? Follow the colour code. 8 Multi- active Linear- active Reactive Brazil, Chile, Mexico India Vietnam Canada Belgium, Israel Germany, Switzerland Red = multi-active – warm, emotional, loquacious, impulsive Blue = linear-active – cool, factual, decisive planners Yellow = reactive – courteous, amiable, accommodating, compromiser, good listener Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 The Lewis Model: http://www.crossculture.com/services/cross-culture/

9. 9 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 The Lewis Model http://www.crossculture.com/services/cross-culture

10. Geert Hofstede’s Six dimensions of country level cultural variation (1991) 10 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Power distance: the extent to which the less powerful members of institutions ad organisations within a country expect and accept that the power is distributed unequally. Individualism: the degree of interdependence a society maintains among its members. Masculinity: what motivates people, wanting to be the best (masculine) or liking what they do (feminine). http:// geert-hofstede.com

11. Geert Hofstede’s Six dimensions of country level cultural variation (1991) 11 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Pragmatism: how every society has to maintain some links with its own past while dealing with the challenges of the present and future. Indulgence: the extent to which people try to control their desires and impulses. Uncertainty avoidance: the extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid this.

12. Activity 4 : How can you interpret this draft? (Use Communication across Cultures selected reading to help you) 12 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015

13. Interpretation (1/3) 13 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Power distance: At 35 Britain sits in the lower rankings of PDI – i.e. a society that believes that inequalities amongst people should be minimized. Interestingly is that research shows PD index lower amongst the higher class in Britain than amongst the working classes. The PDI score at first seems incongruent with the well established and historical British class system and its exposes one of the inherent tensions in the British culture – between the importance of birth rank on the one hand and a deep seated belief that where you are born should not limit how far you can travel in life. A sense of fair play drives a belief that people should be treated in some way as equals. Individualism: At a score of 89 the UK is amongst the highest of the individualistic scores, beaten only by some of the commonwealth countries it spawned i.e. Australia and the USA. The British are a highly individualistic and private people. Children are taught from an early age to think for themselves and to find out what their unique purpose in life is and how they uniquely can contribute to society. The route to happiness is through personal fulfillment. As the affluence of Britain has increased throughout the last decade, with wealth also ‘spreading North’, a much discussed phenomenon is the rise of what has been seen as rampant consumerism and a strengthening of the ‘ME’ culture.

14. Interpretation (2/3) 14 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Masculinity: At 66, Britain is a masculine society – highly success oriented and driven. A key point of confusion for the foreigner lies in the apparent contradiction between the British culture of modesty and understatement which is at odds with the underlying success driven value system in the culture. Critical to understanding the British is being able to ‘’read between the lines’’ What is said is not always what is meant. In comparison to feminine cultures such as the Scandinavian countries, people in the UK live in order to work and have a clear performance ambition. Incertainty avoidance: At 35 the UK has a low score on uncertainty avoidance which means that as a nation they are quite happy to wake up not knowing what the day brings and they are happy to ‘make it up as they go along’ changing plans as new information comes to light. As a low UAI country the British are comfortable in ambiguous situations - the term ‘muddling through’ is a very British way of expressing this. There are generally not too many rules in British society, but those that are there are adhered to (the most famous of which of course the British love of queuing which has also to do with the values of fair play).

15. Interpretation (3/3) 15 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Pragmatism: With an intermediate score of 51 in this dimension, a dominant preference in British culture cannot be determined. Indulgence: A high score of 69 indicates that the British culture is one that is classified as indulgent. People in societies classified by a high score in indulgence generally exhibit a willingness to realise their impulses and desires with regard to enjoying life and having fun. They possess a positive attitude and have a tendency towards optimism. In addition, they place a higher degree of importance on leisure time, act as they please and spend money as they wish.

16. Communication styles 16 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Linear Development of an argument Explicit Straightforward logic ‘The point’ Circular All contextual elements Make listeners understanding Length No ‘point ‘ Direct Message = within the words Priority to the content Speak ‘honestly’ Indirect Message= in a variety of elements (silence, proverbs) Priority to relationships Sensitive to the complexity

17. Linear / Circular communication style 17 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Linear Style => CircularCircular style => Linear Be patient, stop waiting for the point Listen to interpret Relationships matter Ask question Listen to synthesise and reformulate Select and choose Suggestions for improving intercultural communication across styles Direct Style => IndirectIndirect Style => Direct Look behind words Learn to use metaphors, proverbs Practice diplomacy Try not to feel attacked Prefer facts to metaphors Say exactly what you mean http:// www.cinfo.ch

18. References 18 Dr Nadine Normand-Marconnet, Global Connections, 9/3/2015 Jackson, J. (2014). Introducing Language and Intercultural Communication. New York: Routledge Lustig, M., Koester, J. (2013, 7 th ed.) Intercultural Competence. Upper Saddle River, N.J. : Pearson Prentice Hall Pearson. (p.26) Spencer-Oatey, H., Franklin, P. (2009). Intercultural Interaction. Basingstoke, New York: Palgrave McMillan. Ting-Toomey, S., Chung. L.C. (2005). Understanding Intercultural Communication. New York: Oxford University Press. Zhu Hua (2011). Glossary, in Zhu Hua (ed.). The Language and Intercultural Communication Reader. Abington: Routledge, 418-425.