1. New Product Development Project Firhill High School

2. Presentation structure Company background Personal background The project brief Key areas Business & marketing plans Questions

3. Company background Established 2005 From ‘fresh porridge’ to ‘oat products’ 15 UK music festivals 700 retailers selling products 9 UK distributors 10k bars/wk 10 employees (7 FT / 3PT)

4. Personal background Food / hospitality Range of industrial experience –Large and small businesses –Including Edinburgh International Conference Centre, SAS Radisson, Cameron House Hotel, St Brides Spa Hotel Strathclyde University – Hospitality with Marketing

5. Current product range Stoats existing product range –Porridge oat bars (40g and 85g, eight flavours) –Porridge pots (3 flavours, into foodservice) –Stoats Uber Bars (2 flavours) –Oatcakes (2 flavours, wheat-free) –Oat crunch (no oil or sugar) –Porridge oat blends (always Scottish organic oats) –Oat cookies (4 flavours)

6. Porridge Oat Bars

7. Oat Crunch

8. Product brief Develop a new food product for Stoats to manufacture and sell into retail outlets Ingredients should be all-natural The product must be great tasting The product should have an RRP of between £0.79 and £3.99 Teams should present potential benefits of consuming this product One of the key ingredients must be oats

9. Key areas to consider Food technology: Most importantly the product must taste great, also ensure that it fits budget Design technology: Packaging –Easily identifiable - unit and case –Robust and stackable –Consider Eco options Science: the product will be supported with on- pack nutritional information and consideration of shelf life

10. Key areas to consider Finance: the product must deliver margin to Stoats (minimum 25%), distributor (20%) and retailer (25%). Financials should include full product costings. Business – the product development project will be supported by business and marketing plans. Competitor analysis: The presentation will include an analysis of similar competitive products and their pricing

11. Business plan Branding / company name PEST analysis Competitor analysis Marketing & Promotional activity Financials – including forecasts and costings

12. Resources Bplans.com Eatstoats.co.uk Focus groups / market research Hospitalityandcateringnews.co.uk Store visits Competitors products Focus groups / market research

13. Questions ? eatstoats.co.uk or tony@eatstoats.co.uk