1. Special Awards GENERAL ELECTIONS 2014 Innovative Use of Social Media During General Election 2014

2. Project Background – Key challenges faced First time Excise Department was chosen as the Nodal Agency to keep a tab on bootleggers and offenders. There is a large arbitration opportunity for illicit liquor operators and bootleggers during general elections. – Hence, need for strong control and regulation mechanism Severe manpower, infrastructure crunch. 2 A comprehensive communication mechanism was required to execute the operations during General Elections 2014. Innovative use of Social Media during General Elections 2014

3. Objectives Strict vigil on inter and intrastate liquor movement Real time and seamless communication among excise officers Implementation of Election Commission of India’s Guidelines Grievance redressal and quick action Intelligence gathering and sharing Cost and time saving Innovative use of Social Media during General Elections 2014

4. Innovative Use of Social Media Innovative use of Social Media during General Elections 2014 Multiple Groups were created. Each group was headed by the Excise Commissioner Groups at Division and District levels. Real time information sharing on the respective groups. On the spot deliberation and decisions Desktop based SMS alert system Multiple groups of officers were created in the system Non Smart phone users were reached Multicasting of messages Microsoft Lync along with Web Camera and Mic were installed in 35 districts across the state. Organized online meetings. Regular Video Conferencing meetings with field officers WhatsApp Messaging Application Maharashtra State Excise Texting System (MSETS) Maharashtra State Excise Video Conferencing System

5. General Elections 2009 Vs General Elections 2014 Innovative use of Social Media during General Elections 2014 General Elections 2009 vs General Elections 2014 Activities General Elections 2009 General Elections 2014 No. of Raids3,2856,286 Accused Arrested1,6393,082 Value of Goods Seized (Rs.0000) 3,457.67,669.58

6. Benefits of the System Availability and Accessibility of the Officers Improvement in effective Enforcement and Vigilance Collaborative Platform – Enhanced Productivity Promoting Teamwork and competitiveness Information sharing Timely and prompt guidance to field officers Innovative use of Social Media during General Elections 2014

7. Critical Outcomes Innovative use of Social Media during General Elections 2014 Seizure and raids/assets etc. upto poll day (05/03/2014 to 24/04/2014) Analysis of usage of free SMS gateway by Excise officers during 2013-14 Name of Division Consolidated report of seizure of all types Liquors in (Litres) Values in Rs. (Approx.) Thane271152.7928,58,64,00 Pune89,654.551,26,64,950 Kolhapur21,371.261,27,54,859 Nashik67,266.181,12,51,093 Aurangabad39,691.97145,54,447 Nagpur1,070,00.6768,84,103 Total5,96,137.4217,66,95,852

8. WhatsApp Application Innovative use of Social Media during General Election 2014 Conversation of the Officers during model code of conduct Common platform for Brainstorming Multiple groups for better enforcement such as State Excise Department, Kokan Vibhag, Nashik Division, Aurangabad Division etc. Other groups were also created which were related to import and export of liquor Back Groups of Officers Created in WhatsApp Application

9. Pictures and Articles Innovative use of Social Media during General Election 2014 Back

10. SMS Texting System Innovative use of Social Media during General Election 2014 Back

11. SMS Texting System Innovative use of Social Media during General Election 2014 Back

12. Thank You Innovative use of Social Media during General Election 2014