1. BGIA Midterm Presentation By Adam T. Samson

2. The Company

3. Organization Chart

4. The Mission Serving Underserved Markets Women Women Younger Demographic Younger Demographic Small Business Small Business Means of Attack Fox Translator vs. Jargon Fox Translator vs. Jargon Personality & Personas vs. Market Experts Personality & Personas vs. Market Experts Video Video Core Values Constantly Updated Constantly Updated Relevant to their daily lives Relevant to their daily lives Complete with commentary and analysis Complete with commentary and analysis Presented in a way that allows them to interact not just with the news but with each other about the news Presented in a way that allows them to interact not just with the news but with each other about the news

5. Key Competitors (FBN) TelevisionWeb

6. Shows

7. Anatomy of FoxBusiness.com

8. Navigation Bar

9. Anatomy of FoxBusiness.com Top Six Headlines

10. Anatomy of FoxBusiness.com Fox Business Video

11. Anatomy of FoxBusiness.com Market Snapshot

12. Anatomy of FoxBusiness.com Latest Headlines

13. Anatomy of FoxBusiness.com Fox Translator

14. Anatomy of FoxBusiness.com Fox Poll

15. Anatomy of FoxBusiness.com Advertisements

16. My Role

17. Fox Business Shopping Cart Goal To make rather complex inflation data (Consumer Price Index) more accessible to those who don’t have degrees in economics, finance, etc. To make rather complex inflation data (Consumer Price Index) more accessible to those who don’t have degrees in economics, finance, etc.Idea Develop our own proprietary “shopping cart” of food-goods (after all, everyone needs to eat) that can be priced monthly; Develop our own proprietary “shopping cart” of food-goods (after all, everyone needs to eat) that can be priced monthly; Calculate the average national price of each good, total shopping cart price and how many hours it takes the “average consumer” to buy the cart. Calculate the average national price of each good, total shopping cart price and how many hours it takes the “average consumer” to buy the cart. Execution Mine average U.S. cart price data for last decade; Mine average U.S. cart price data for last decade; Mine average U.S. earnings data for last decade; Mine average U.S. earnings data for last decade; Crunch the numbers in Excel; Crunch the numbers in Excel; Run Linear Regression against BLS Food and Beverage Index to decide whether we have a good proxy for food prices; Run Linear Regression against BLS Food and Beverage Index to decide whether we have a good proxy for food prices; Launch! Launch!

18. Partial Cart Composition

19. The Results 48¢ Price of Cart 6.23% Year over Year 1M6S Minutes to Earn Cart 2.46% Year over Year

20. The End Questions?