1. 1 Penn State/Napster 2.0 Trial Russell S Vaught Associate Vice Provost, Information Technology rsv@psu.edu Copyright Russell S. Vaught 2004. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.

2. 2 Copyright Infringement Concern about copyright infringement for last decade –Originally software piracy –Increasing concern about entertainment media in last five years Presidential level concern –President Spanier is co-chair of Joint Committee –Made decision in summer of 2003 to provide content to students –Hired recent graduate for Project Fall 03

3. 3 Goals Provide a legal alternative –Change attitudes about infringement –Reduce student risk of prosecution Provide educational material –Augment the University’s large music collection Facilitate the paradigm shift to new ways of delivery

4. 4 Project Description First phase started Spring Semester –Residence Halls only Summer Sessions –All students attending Summer Session Second phase started Fall Semester –All students at all locations –Faculty and staff for a fee

5. 5 Student Use Spring Semester –13,500 Students 85% of those with Napster capable machines –Between 80,000 and 100,000 tracks per day Fall Semester –19,000 Students –80 Employees Around 160,000 tracks per day

6. 6 Survey Conducted a survey towards the end of the semester –Residence Hall students only –Received a little over 500 responses Will repeat survey during Fall Semester

7. 7 Frequency of Use

8. 8 Feature Preference

9. 9 Finding Preferred Content

10. 10 Napster Helped Decrease File Sharing

11. 11 Conclusions from Survey Most students who have the service use it frequently Finding desired content determines whether students use Napster or another service Essentially all students view price for purchased tracks as too expensive –Probably need to lower price –Students need better education on true cost of music

12. 12 Plans Interest in technical alternatives for Mac and LINUX users Instruction –Two Music Courses this fall –Napster in Labs Streaming client only

13. 13 Observations Most students who have service value it –Considerable interest by students at other institutions Complaint focus –Valued and new tracks not available –Macs not supported Piracy may have decreased –Content is king

14. 14 Schools with Napster Penn State Rochester USC U of Miami Cornell George Washington Wright State Middlebury Vanderbilt