1. Deli Sante 2015 Company Overview

2. Deli Sante – Our Proposition
Deli Sante Ltd was launched in 2006.
John Pearson – ex MARS, Northern Foods, Solanum, NWF.
Charles Coleman – ex M&S, RHM & Natures Way Foods.
“Deli Sante is a BRC accredited, savoury bakery manufacturer. We hand make high quality tartlets, quiches, hot & cold pies and other savoury bakery lines for retail & wholesale sectors. We use local, fresh ingredients with provenance where possible, using traditional, artisan methods.”

3. Deli Sante History
Established in June Launch first lines into Costco.
Launch Quiches & Deli Pies into John Lewis in Spring 2007.
Waitrose & Ocado Deli Counter & Pre-pack Spring/Summer 2008.
Morrisons Deli Counter Lines & Waitrose Hot Pies Autumn 2009.
Waitrose Pre-pack Tartlets Roll Out Spring / Summer 2010.
DS Branded lines into Booths and Ocado 2011.
DS invests in Winslow factory site June 2012.
DS launches over 20 new lines into Waitrose, Ocado & Costco

4. Deli Sante – our USP’s
Deli Sante is a handmade, artisan savoury bakery manufacturer.
Deli Sante products are bespoke, ultra premium & BRC accredited.
Deli Sante offers exceptional product quality:
Artisan bakery skills e.g. blind baking, pastry finishes.
Product innovation – chef based development.
Ingredient provenance & freshness.
Fast, chilled supply chain with retail shelf life.
Deli Sante makes to order, in small batch sizes with a high
attention to detail .

5. Savoury Pastry Market & Consumer Trends

6. Savoury Bakery Market
Savoury Bakery market value £972m + 5.2% y/y growth
Market Split:
Hot Pies £233m +5.8%
Pork Pies £155m -3.0%
Quiches £146m +4.4%
Sausage Rolls £146m +6.4%
Pasties £136m +9.6%
Scotch Eggs £58m -1.2%
Savoury Pastries 97m +/-%
Penetration for Savoury Bakery = 90% UK Households
Individual Serve is the highest growth sector +12% y/y
* Source: TNS WorldPanel 52 w/e Apr 2012

7. Deli Sante Product Share
Deli Sante products in Waitrose worth £1460k + 24% y/y growth
Waitrose Share Split:
Cold Pies £496k
Hot Pies £379k
Quiches £293k
Tartlets £292k
* Source: WRS Sales 52 w/e Apr WRS approximately 220 stores UK.

8. Deli Sante – Consumer Drivers
Consumer Sampling Research Feedback
Great Taste
& Quality
Consumers want great value not “cheap" products
Consumers shop with their eyes. They are attracted to different, visual foods
Innovation & adventure with authentic & artisan recipes
Consumers want to see what's in the pies & pastries – break up the wall of pastry
Handmade & Home-style
Consumers want products to match busy lifestyles and tastes
Consumers desire homemade & handmade quality
Traditional Artisan Provenance
Fresh, natural local, ingredients
Traditional cooking skills

9. Deli Sante – Consumer Feedback
‘Ocado Consumer Testimonials’
Gamekeepers Pie
“Pielicious – nice pastry, not dry or crumbly. No fat in this pie, no jelly just meat. Overall superior to any other game pie I’ve tasted”
Ham & Egg Gala Pie
“Just Delicious”
Roasted Pepper & Goats Cheese Tartlet.
“Excellent – Bought this as a vegetarian option but everyone ate it”
Delisante Quiches
“Great tasting quiche. This quiche was great as are some of the other flavours – Salmon & Watercress – I’d definitely recommend this product”

10. Deli Sante Product Range

11. Deli Sante Tartlets 130g Range:
Slow Roasted Tomato & Brie Tartlet 260g
Vintage Cheddar Cheese & Potato Tartlet 260g
Hot Smoked Salmon & Watercress Tartlet 260g
Weight/ Slices/Portions:
Tartlets 2 x 130g (6 x per case).
Pack Format & Shelf Life:
Butter Pastry, Blind baked, Fluted Foil & carton with acetate window.
P+12 shelf life with min 8 days into depot.
Attributes:
Blind baked pastry
Provenance based toppings e.g. Scottish Hot Smoked Salmon.

12. Deli Sante Quiches 400g Range:
Smoked Bacon & Mat. Cheddar Cheese Quiche 400g
Poached Salmon & Watercress Quiche 400g
Broccoli & Gruyere Quiche 400g
Roasted Pepper & Goats Cheese Quiche 400g
Weight/ Slices/Portions:
Quiche 1 x 400g (6 x per case).
Pack Format & Shelf Life:
Butter enriched pastry, PET insert, & carton with acetate window.
P+12 shelf life with min 8 days into depot.
Attributes:
Blind baked pastry
Free Range Egg custard. French Goats Cheese.

13. Deli Sante Large Quiches 1200g
Range:
Quiche Lorraine 1200g
Vintage Cheddar & Onion Quiche 1200g
Roasted Pepper & Goats Cheese Quiche 1200g
Weight/ Slices/Portions:
Quiche 1 x 1200g (6 x per case).
Pack Format & Shelf Life:
Butter enriched pastry & carton with acetate window.
P+12 shelf life with min 8 days into depot.
Attributes:
Blind baked butter enriched pastry
Provenance based toppings e.g. Scottish Poached Salmon.

14. Deli Sante Cold Cutting Deli Pies
Range:
Turkey, Ham & Apricot Pie 1300g
Ploughman's Pie 1300g
Weight/ Slices/Portions:
Slicing Pie 1 x 1300g (10 portions).
Pack Format & Shelf Life:
Case x 1, vacuum packed with P+10 shelf life.
Attributes:
All butter short crust pastry, hand crimped lid.
Provenance based fillings e.g. UK Pork shoulder & Wiltshire Ham Hock. Vintage West Country Cheddar.

15. Deli Counter Quiches Deli Quiche Range: Quiche Lorraine 1.5kg
Salmon & Watercress Quiche 1.5kg
Vegetable Medley Quiche 1.5kg
Weight/ Slices/Portions:
Quiches 1500g.
Pack Format & Shelf Life:
Case x 1 with P+10 shelf life
Attributes:
Blind baked all butter pastry
Provenance based fillings e.g. Double Smoked Wiltshire cure bacon. Scottish poached salmon.

16. Deli Sante Hot Pies Deli Sante Hot Pie Range:
Chicken, Leek & Ham Hock Pie 270g
Steak & Stout Pie 270g
Steak & Wild Mushroom Pie 270g
Roasted Pepper & Mozzarella Pie 270g
Weight/ Slices/Portions:
Hot Pies 270g
Pack Format & Shelf Life:
Case x 6 with P+10 shelf life.
Attributes:
All butter pastry base. Puff pastry lid.
Provenance based fillings e.g. Somerset beef, Scottish poached salmon.

17. Special Occasion Lines
Deli Sante Range:
Traditional Game Pie 460g
Christmas Pork & Cranberry Pie 460g
Weight/ Slices/Portions:
Christmas Pies 460g
Pack Format & Shelf Life:
Case x 4 with P+10 shelf life.
Attributes:
All butter pastry. Handmade with pastry rope finish.
Provenance based fillings e.g. Wiltshire cured ham hock.

18. Technical Due Diligence
Core Values:
BRC Grade A Approved factory
Waitrose Approval
High Quality Standards & Consistency
HACCP & CCPs
Shelf Life:
Proven micro analysis
Open and closed shelf life
realistic Organoleptic standards
Personnel:
Technical Manager – factory site
Non Executive Technical Director – Roland Froebel
Operations & Technical Director – John Pearson

19. Service Levels Core Attributes: Order Processing & Logistics:
Target > 98% Service Level
Backhaul with 20 trucks despatched per week
Nationwide Logistics Coverage
Oakland's International Consolidation Coverage
Order Processing & Logistics:
Sales Forecasting & Trend analysis
Short order lead-times – hours
Chilled & Frozen Delivery
Personnel:
Despatch Manager
Sales Order Processing Manager
Sales & Marketing Director – Charles Coleman

20. Deli Sante Summary Deli Sante can offer bespoke manufacturing.
Deli Sante delivers Consistent Quality over shelf life.
Deli Sante can offer unique, handmade artisan bakery.
We are a Grade ‘A’ Accredited, BRC approved site.
Deli Sante offers excellent Service Levels.
Deli Sante is Flexible and Works in collaboration with its
Partners.