1. White Oak Pastures Bluffton, GA Harris Family Heritage Since 1866

2. 5 th Generation Family Farm

3. Production Practice Evolution White Oak Pastures- 143 Years – 5 generation family farm First and second generation beef First and second generation beef – 1 ST Transition Period Third and fourth generation beef Third and fourth generation beef – 2 ND Transition Period Fourth and fifth generation beef Fourth and fifth generation beef

4. White Oak Pastures Protocol Grassfed Grassfed Raised without antibiotics Raised without antibiotics Raised without added hormones Raised without added hormones Raised free range and free roaming Raised free range and free roaming Raised, fed and handled in a humane way Raised, fed and handled in a humane way Born, raised, and processed in the USA Born, raised, and processed in the USA Not fed animal by-products Not fed animal by-products Source verified by White Oak Pastures Source verified by White Oak Pastures

5. Labeling Process

6. Defining our Product Grassfed Grassfed All natural All natural Free range Free range Humanely raised Humanely raised Local Local Environmentally Sustainable Environmentally Sustainable Artisan Artisan Healthy and Safe Healthy and Safe

7. Processing Our Beef August 2008 December 2007 August 2007

8. Hiring a Plant Manager Grew up in south Florida on a family farm. Grew up in south Florida on a family farm. Bachelors in Food and Resource Economics in 2006-University of Florida Bachelors in Food and Resource Economics in 2006-University of Florida Masters Degree in Meat Science in May 2008 Masters Degree in Meat Science in May 2008 Started at WOP in May 2008 Started at WOP in May 2008

9. Approvals Certified Humane Certified Humane Animal Welfare Approved Animal Welfare Approved USDA Certified Organic USDA Certified Organic American Grassfed Association American Grassfed Association Certified Georgia Grown Certified Georgia Grown

10. Selling Our Beef

11. Marketing Our Beef

12. Valuable Marketing Alliances

13. Facing the Challenges USDA USDA FSIS FSIS FOOD SAFETY FOOD SAFETY AUDITS AUDITS PRODUCT INTEGRITY PRODUCT INTEGRITY INVENTORY MANAGEMENT INVENTORY MANAGEMENT ECONOMIC CONSTRAINTS OF NICHE MARKETING - PROFITABILITY ECONOMIC CONSTRAINTS OF NICHE MARKETING - PROFITABILITY BALANCING CATTLE PRODUCTION / PROCESSING CAPACITY / SALES BALANCING CATTLE PRODUCTION / PROCESSING CAPACITY / SALES

14. SUCCESS STORY? HISTORY WILL TELL US…

15. Contact Information: White Oak Pastures Will Harris P.O. Box 98 Bluffton, GA 39824 Phone: 229-641-2081 Cell: 229-317-0230 willharris@whiteoakpastures.comwww.whiteoakpastures.com