1. Green development as green new deal More of Joie de Vivre with less Resource use Friedrich Hinterberger Introductory Speech at the International Workshop „Green Development“ Bologna, May 14 2014

2. Inhaltsverzeichnis TodayOverconsumption? TomorrowJoie de Vivre? To get thereYou can‘t manage what you can‘t measure

3. today: Overconsumption ?

4. Biodiversity Loss

5. Desertification

6. Danger to freshwater reserves

7. Climate Change

8. Peak Oil Oil production in a ‚deep historical perspective‘ (millions of barrels per year) Source: Douthwaite, 2006

9. Global environmental problems …caused by extensive resource use related to production and use of products. Mitigate environmental problems by reducing resource use in absolute terms.

10. to reduce the overall resource use caused by products Carbon is not enough! Overall objective

11. Greenhouse gas emissions Water Abiotic materials (incl. fossil fuels) Biotic materials Resource use categories Land area

12. Tomorrow: Joie de Vivre ?

13. Our economy is the instution we created to produce what we want to have a good life! The „good economy“ should serve „the good life“! E.Phelps (Nobel Laureate in Economics, 2006)

14. Back to the roots of Sustainable Development “Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs“  What are needs?  What is their link to well-being, capabilities, values, quality of life, …?  How can they be addressed in our work?

15. Consumption and Quality of Life (I) Consumption serves our needs and increases our material and immaterial quality of life Material well-being enables consumption The “good life” is defined in material terms by most people Consumption Quality of Life

16. directly: addiction, trheadmills Indirectly: resource used endangeres eco-systems BUT: quality of life can even decrease with increasing consumption Consumption Quality of Life Consumption and Quality of Life (II)

17. Key challenge for sustainable development No country in the world has so far achieved a combination of high resource productivity, high levels of social & human development, and low per capita consumption! Early industrialized economies are the most resource efficient countries in the world (excluding indirect flows) BUT: high p.c. material consumption  not environmentally sustainable. AND: exploiting the rest of the world with severe impacts on QoL there

18. Sustainable strategies – high QoL Slow food Movement coming from Italy; 80.000 members in 100 countries Philosophy of enjoying Counter movement to uniform, globalised fast food With pleasure – aware – regional – saisonal – organic Simple living LOVOS: lifestyle of voluntary simplicity Lifestyle as alternative to consumption oriented affluent society Criticizing materialism and fast living Bewusste reduction of consumption: for higher quality of life and less resource reduction Outwardly more simple and inwardly more rich! Book by Tiki Küstenmacher: Simplify your life

19. To get there: you can’t manage what you can’t measure

20. The concept of ecological rucksacks/footprints (=resource consumption) traces back resource consumption, emissions, environmental impacts over the whole chain of production or value chain.

21. Carbon footprint Water footprint Abiotic material footprint Biotic footprint Resource use categories Land footprint

22. Resource consumption per capita Raw Material Consumption (RMC) / capita Source: SERI and Friends of the Earth, 2009

23. Ecological rucksacks: a sense of justice

24. Why is measuring important? Clear communication in an understandable way is key to reach target audiences. Targets can only be defined based on clear measurement systems and robust indicators. Policy makers demand solid information to design appropriate policy responses. (Self-) evaluation and (cyclical) re-design of policies -> scoping, visioning and learing! (www.matisse-project.net)

25. INPUTS and OUTPUTS over the whole value chain INPUT: material, water, land OUTPUT: emissions, waste, dangerous substance, etc. Infrastruktur VerarbeitungAnbauDistributionEinzelhandelVerwendung Recycling/ Entsorgung

26. Source: Water Footprint Network, 2009 Example: water footprint of 1 espresso : 140 litres

27. Economic Income (GDP) Quality of life Total material consumption „Frontpage indicators“: the

28. GDP and well-being‏ Source: Layard

29. Eco-efficiency more quality of life… ….... less resoruce use! 29

30. materials: light, small „rucksack“, separable, close to natural cycles use: durable, robust, long-time fashionable recyclible, degradible design: functional, timeless, adaptable, modular, originale (artisan) technology: re-newable, repairable, upgradable (in technical, organisational and economic terms) regional cycles for materials, products and services markets: for products and services, first and second (third, fourth…) hand Principles for sustainable products

31. 31 M aterial I nput (resources, water, land, carbon...) p er unit of S ervice (eg 1 person travels 1 km or lives on 1 m 2 ) The goal: reducing resource use by a factor X (by 75, 80, 90%) ! MIPS

32. Business: provide products and services that increase QoL with much less resources. Citizens: question their own patterns of consumption and provide examples for others Policy: creats the framework and gets the prices right. Research: develops the concepts, measures the effect and spreads the news We all can/must contribute!

33. Future of (resource) consumption and quality of life Vision (Resource) consumption Quality of life

34. Thank you very much / millegrazie! www.seri.at/FH/