1. Graphic Design with Alicia Sanchez

2. In a nut shell… Wikipedia says… “ Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with printers/developers undertaken in order to convey a specific message to a targeted audience. The field as a whole is also often referred to as Visual Communication or Communication Design.”

3. Where do you see it? Clothes Clothes Packaging Packaging Advertising Advertising Store Spaces Store Spaces Logos Logos TV / Movies TV / Movies Publications Publications Websites Websites Mobile Apps Mobile Apps Infographics Infographics Today graphic design plays a large part of everyday life! Anything you buy or sell is touched by a Graphic Designer at some point. http://infographiclabs.com/wp-content/uploads/2012/02/Linkedin.jpg

4. Brand Identity Branding is the entire essence, voice and visual representation of a company. Brand Identity is the LOGO (and sometimes tag line) of a company. It’s often the first impression a company can make and a way for customers to identify who they are in the crowd. ………………………………. http://www.huffingtonpost.com/2012/02/19/logos-past- future-corporate_n_1285622.html http://www.huffingtonpost.com/2012/02/19/logos-past- future-corporate_n_1285622.html

6. Packaging Food products Food products Commercial products Commercial products Industrial products Industrial products………………………………. http://inspirationfeed.com/inspiration/60-creative-examples-of-food-packaging- design/ http://inspirationfeed.com/inspiration/60-creative-examples-of-food-packaging- design/

7. Advertising Television Commercials Television Commercials Radio Ads Radio Ads Posters, Billboards, Signage Posters, Billboards, Signage Online Ads (rotating or static) Online Ads (rotating or static)………………………………. http://whatwasthatnumberagain.com/2012/02/06/budweiser-canadas-flash-fans/ http://www.uproxx.com/uncategorized/2012/02/minimal-movie-posters-for-best- picture-nominees/#page/1 http://www.uproxx.com/uncategorized/2012/02/minimal-movie-posters-for-best- picture-nominees/#page/1

8. Publishing Books Books Magazines Magazines Newspapers Newspapers………………………………. http://annyas.com/dick-bruna-book-covers-oss-117/ http://vanessatorweihe.files.wordpress.com/2010/11/cover-edited.jpg

9. Website Design This has become extremely popular over the past 10 years and is the fastest growing industry for designers. “UI Graphic Designer” (User Interface) – Someone who designs for software that allows you to skin or design certain elements of its interface, such as WordPress.org “UI Graphic Designer” (User Interface) – Someone who designs for software that allows you to skin or design certain elements of its interface, such as WordPress.org “UX Designer” (User Experience) – Someone who designs how the user interacts with the digital platform they are using. “UX Designer” (User Experience) – Someone who designs how the user interacts with the digital platform they are using. “Web Designer” – Someone who designs for any online application. Websites, Email Templates etc. “Web Designer” – Someone who designs for any online application. Websites, Email Templates etc. Today with any online design career it’s an asset and sometimes a necessity to know HTML and CSS coding practices.

12. Environmental Design This borders on Interior Design, it is the visual experience one has when in a space such as a store or booth. ………………………………. http://www.nad- design.net/media/nad_site/dados/design_center/imagens/2011/05/05/movicel_environmental_1.j pg http://www.nad- design.net/media/nad_site/dados/design_center/imagens/2011/05/05/movicel_environmental_1.j pg http://evilsigntist.com/uploaded_images/off_the_wall_02-721882.jpg http://i00.i.aliimg.com/photo/v0/109711934/Point_of_Purchase_Display.jpg Displays Displays Signage Signage Layout and flow Layout and flow Store front Store front Window displays Window displays

13. Niche Design This includes anything more traditional, handmade, artisan-like such as greeting cards, invitations or specialty event materials. ………………………………. http://papercrave.com/easter-cards-invites-by-quill-fox/ Greeting Cards Greeting Cards Invitations Invitations Interior Décor (wallpaper etc.) Interior Décor (wallpaper etc.) Music Album Covers Music Album Covers Movie Posters Movie Posters

15. The Basics… Typography Typography Photography Photography Design principals Design principals Brand Identity Brand Identity Layout (Golden Mean) Layout (Golden Mean) Colour Theory Colour Theory Mixed Mediums Mixed Mediums Fine Art (drawings, paintings) Fine Art (drawings, paintings) Understanding of Marketing Understanding of Marketing Colleges want to see you experiment with the following: http://www.jessicahische.is/lettering/astamp

16. The Deadly Sins 1. Plagiarism According to the Merriam-Webster Online Dictionary, to "plagiarize" means: to steal and pass off (the ideas or words of another) as one's own to steal and pass off (the ideas or words of another) as one's own to use (another's production) without crediting the source to use (another's production) without crediting the source to commit literary theft to commit literary theft to present as new and original an idea or product derived from an existing source. to present as new and original an idea or product derived from an existing source. In other words, plagiarism is an act of fraud. It involves both stealing someone else's work and lying about it afterward. 2.Spelling Mistakes grammar mistakes, places, language discrepancies or people grammar mistakes, places, language discrepancies or people 3.Designing without a purpose Why are you creating the visual you have? Every design you create should communicate something of value Why are you creating the visual you have? Every design you create should communicate something of value Put yourself in the viewer’s shoes…does your design make sense to you now? Put yourself in the viewer’s shoes…does your design make sense to you now? Ask for another’s perception of your work Ask for another’s perception of your work

17. What it’s really like Fast paced – deadline oriented Fast paced – deadline oriented Technical minded – work with printers and developers Technical minded – work with printers and developers Ability to be creative within parameters set by your client Ability to be creative within parameters set by your client Unlike fine art, graphic design is creating art for a purpose of selling a company, product, service or event Unlike fine art, graphic design is creating art for a purpose of selling a company, product, service or event Confidence without arrogance – believe in your abilities! Confidence without arrogance – believe in your abilities! Forever changing and shifting – there is always something to learn, no matter how experienced you are Forever changing and shifting – there is always something to learn, no matter how experienced you are

18. That about sums it up.