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Published byBeatrice Pauline Price Modified over 9 years ago
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Limited Brands Kevin Hill Melissa Burke Jenny McIntyre
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Limited Brands Les Wexner founded Limited Brands in 1963 4000 stores, including seven retail brands
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Seven retail brands including : VICTORIA’S SECRET EXPRESS: WOMEN AND MEN BATH & BODY WORKS THE LIMITED THE WHITE BARN CANDLE COMPANY AURA SCIENCE HENRI BENDEL
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VICTORIA’S SECRET
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In the beginning….. Headquarters in Columbus, Ohio 1982 opened its doors and mailed its first catalogue to the public 1998 VICTORIASSECRET.COM made it possible to view and order items 24 hours a day, 7 days a week. Profitable since day one!!!! 1999 First online fashion show LIVE
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Mission Limited Brands is commited to building a family of the world’s best fashion brands to create sustained growth of shareholder value by focusing its time, talent, and capital on the highest return opportunities.
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Policies “Do what is right-regardless of the circumstances” Les Wexner RESPECT INCLUSION THE WAY WE DO THINGS
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Community Commitment In the last five years Victoria’s Secret, along with sister companies, have: Contributed almost $60 million to community organizations Provided more than 100,000 hours of tutoring to inner-city kids Led the Columbus and New York communities in per capita giving to the United Way
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What does VICTORIA’S SECRET offer? Bras Panties Sleepwear Hosiery Clothing Skincare Personal Accessories Perfume Cosmetics
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SIZE DOES MATTER!!! In stores only sizes B-DD bra sizes are offered and sleepwear is offered up to extra large. While on the catalogue and online, smaller and larger sizes are available
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Quality Fabrics: Rayon, polyester, cotton, lace, and silk Gauges: (of underwire) 12 - 18
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Why do you buy VICTORIA’S SECRET? Survey results……….
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Awards and Recognition 1998, 2000-2003- Nicholas Awards Competition “Best in Industry” 2001- TriVersity Top 100 Retailers 2001- Nicholson Awards Competition Intimate Brands 2003- Limited Brands Named Worlds Most Admired Specialty Retailer 2003- Electronic media: Web Site Masters Award
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Marketing In 1995 Ed Razek was appionted to Chief Executive Officer of Victoria’s Secret. He was given the challenge of how to market racy women’s apparel……
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The Answer That Worked!!!! “Make it edgy and mainstream….This tongue-in-cheek idea of designing the male’s fantasy’s view of women…that just doesn't fly. Men shop two days a year; Valentine’s and Christmas Eve. Women shop all the time.” Ed Razek
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ONLINE FASHION SHOW
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The Newest Ad Campaign
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WHAT IS SEXY?
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Thank you for your time
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