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2.06 Current Fashion Trends.
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Fashion Trends Terminology Look up each term in your textbook and define in your notes Classic** Color Design** Details** Fad Fashion Faux Garment Hue** Line
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Houndstooth Jersey knit Lame´ Silhouette Style Texture Trend Argyle Corduroy Flannel** Herringbone Trimmings** Market Week Mohair** Plaid Tweed
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Sources of information used to research trends 1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry. –Published daily or monthly –Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)
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Information generally found in trade publications –Trends –Business conditions –Conventions/Meetings –Sources of supply for retailers (vendors) –Company financial reports
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2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. –Males: GQ**, Details, CODE –Females: Vogue**, Harper’s Bazaar, Elle, Essence**, Glamour, In Style, O –Teens: Teen, Seventeen, YM, Teen Vogue
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3. Websites 4. Visits to retail stores 5. Fashion, color, and fabric services 6.Television 7.Movies 8.Watching people
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Why research current fashion trends? Importance of researching trends –Top designers show their collections twice each year**. –Editors and buyers analyze the collections for new ideas that might influence fashion direction. –Understanding and recognizing current trends is critical in planning for the future.
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Fashion Industry Research –Newest styles and silhouettes –Colors for the upcoming season –Newest developments in the fiber and fabric market –Current labor prices –Location of manufacturer facilities
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